Partner And Channel Marketing Manager

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped over one million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to ensure that our team members have what they need to do their best work - both in and out of the office.

We have offices in San Francisco and San Diego for those who prefer hybrid or office settings and employee hubs, including New York City, Boston, Los Angeles, Seattle, and more.

The Partner and Channel Marketing Manager will be responsible for developing and executing integrated campaigns with Oura's most strategic partners, including FSA, Natural Cycles, Headspace, and more to drive user adoption and ecosystem growth.

The ideal candidate has a strong background in partner marketing, with experience managing relationships, executing campaigns, and driving collaborative initiatives with external partners. This role is an exciting opportunity to build a new partner marketing program from the ground up, working alongside senior Commercial and Marketing leadership to drive impactful collaborations and expand Oura's reach for members.

What you will do:

• Develop and execute annual and six-month comprehensive marketing plans for key partners and other emerging channels (e.g. FSA, reward platforms).

• Create innovative and user-driven co-marketing campaigns that drive member acquisition and growth for Oura's partner ecosystem.

• Collaborate with Commercial, Marketing and external partners to understand user touchpoints for partner marketing opportunities and craft personalized messaging and positioning.

• Track the success of partner marketing campaigns and evaluate effectiveness to recommend actions for improvement.

• Build and maintain strong relationships with external partners and better understand their ecosystem for potential Oura marketing opportunities.

• Act as the key marketing contact for onboarding new partners, coordinating public relations, social media, and marketing plans.

• Manage partner marketing calendar, communications, execution, and project management for all co-marketing campaigns.

• Spearhead projects that support channel goals of maintaining partner engagement and creating a scalable service model.

The ideal candidate:

• Demonstrate a track record of developing and executing successful consumer marketing strategies tailored to specific partners.

• Possess exceptional project management skills, able to navigate and lead complex marketing initiatives cross-functional stakeholders.

• Excel in communication and presentation, with a talent for translating complex concepts into compelling narratives and messaging for users.

• Have a background in B2B partner and channel marketing, providing valuable insights into partner dynamics and customer needs.

• Be adept at building marketing programs and strategies from the ground up, turning abstract ideas into actionable plans with measurable results.