Part-Time Faculty: Topics In Entertainment Business: Marketing For Entertainment (LA Spring 2025)

The S.I. Newhouse School of Public Communications in Syracuse University (LA) is seeking an individual to teach TRF 430.6 - Topics in Entertainment Business: Marketing for Entertainment on Tuesdays, 7pm-10pm EST Spring 2025 Semester (3 credits).

Course Description: This course will provide students with a comprehensive exploration of the disciplines of marketing for entertainment and how to leverage each discipline on behalf of the changing demands of the audience. Students will understand the relationship that producers have with the marketing process and how marketing can influence creative choices. Possible topics may include, but are not limited to, positional strategy, market research, publicity, multicultural marketing, financial considerations and linear vs. digital. The class will be a mix of lecture, case studies and practical assignments.

Classes will be held at the Dick Clark Los Angeles Center, 5250 Lankershim Blvd, North Hollywood, CA 91601.

Qualifications

Bachelor's required; Master's preferred.

Job Specific Qualifications

The ideal candidate will have extensive knowledge of film and/or television marketing and is working, or has worked, at a senior level in a marketing position in the entertainment industry in Los Angeles. We expect the successful candidate to provide their students with access to professionals in the industry who will participate as guest speakers. The preferred candidate will need to demonstrate an ability to create and execute a syllabus for a 14-week course. A syllabus does exist that can be used as a template. Experience teaching on a university level is a plus but not necessarily required.

Responsibilities

It is understood that teaching assignments may include the following:

• Developing a syllabus.
• Ordering in advance books and materials for students in the class to purchase on or before the first day of classes.
• Preparing for class.
• Holding office hours each week to meet with students in the class and others.
• Grading in a timely manner student assignments and examinations for the course; and turning in mid-semester progress reports and final grades according to University regulations.

Physical Requirements

• Ability to instruct the class on the days and times it is designated to meet.
• Ability to hold office hours on campus.
• Ability to grade all assignments and examinations.

Tools/Equipment

• Ability to operate standard classroom instructional technology, which may included computer, projector, document camera, etc.

Application Instructions

In addition to completing an online application, please attach a curriculum vitae and cover letter.