Paid Social Media Marketing Manager
Alt Performance Media
Marketing /Location: Santa Clara OR San Francisco, CA United States
Role: Performance Marketing Manager
Chegg is looking for a results-oriented and capable Social Media Marketing Manager with exceptional tactical and analytical skills to join our growing team. The right person for the role can drive day to day operations, drive innovation across social platforms, and work closely with our Creative Marketing team to take this channel to the next level. Our business is expanding, and social is a key growth driver for Chegg.
Lead the Social Media strategy and execution in Facebook's ad manager. Drive continuous improvement to drive growth, KPI efficiency, and operational process.
Scale social media as a Channel. Lead innovation across new creative strategies working with our in-house Creative Marketing team. Grow App UA, Snapchat, and TikTok as tactical channels.
Develop channel audience strategies both for prospecting and 1st party data (remarketing, winbacks, cross sell, etc.)
Be a team player. Celebrate wins across the team and work closely with your team members to drive the best paid marketing program we can possibly have.
Work with our marketing operations team to enable workflow efficiency. Define and develop trafficking, reporting, and campaign management best practices and processes.
Participate in marketing stand ups with GMs and VPs. Proactively communicate with internal and external stakeholders, improving transparency, and collaboration.
Bring a POV on social media best practices to the paid marketing team. Stay in touch with current industry trends, new tools and industry best practices.
Set realistic expectations for deliverables and make every effort to meet them with quality work.
5+ years of digital advertising experience in Facebook Ad Manager.
Thorough understanding of acquisition marketing and latest paid marketing trends.
App UA experience a plus.
Proven project management skills with excellent attention to detail.
Analytical ability to understand, manipulate, and derive insights from data.
Strong organizational skills and the ability to effectively prioritize work in a deadline-driven atmosphere
Four year degree. Degree in economics, finance, business, mathematics, computer science, or equivalent training or experience.
What is Chegg?
An 'always on' digital learning platform.
Chegg puts students first
Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.
Why do we exist?
Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, and Chegg Internships and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.
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