Paid Social Media Manager

Job Summary:

Disney Experiences' in-house Trading Desk is looking for a Paid Social Media Manager - CE Strategy & Activation. Reporting to the Manager, Social Media Strategy & Activation you will contribute to our Walt Disney World business and other lines of businesses for paid social media.

Our team directly manages paid social media in several ad manager platforms including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn.

What You Will Do

In this role you will be responsible for paid social campaign management activities such as overseeing campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, creating decks for partners, and presenting performance insights to leadership and key stakeholders.

You will have extensive prior experience with paid social buying, campaign management, and data analysis. You will also have some familiarity with online trafficking and tracking via ad servers and digital analytics tools. An ideal candidate will have prior experience building and driving paid social strategies to support Walt Disney World's goals of driving a full-funneled approach.

• Lead paid social campaigns for Walt Disney World and drive this forward through innovation.
• Provide strategic input and guidance to best achieve client goals.
• Implement, manage, and optimize paid social advertising campaigns that achieve the business's traffic and revenue goals.
• Ensure proper campaign setup to track properly in Adobe Analytics and paid social buying platforms- YouTube, Meta, Snapchat, TikTok, Linkedin and Pinterest.
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.
• Lead Projects that help with team efficiency,
• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow.
• Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns.
• Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation.

Required Qualifications & Skills

• 3 to 5 years of paid social media experience is required. The ideal candidate will have 5 years of digital marketing experience in Travel and Entertainment, including extensive experience with social media advertising platforms, digital media buying and related tools.
• Understanding of online/offline data including its use in the digital and social space.
• Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing.
• Familiarity and ability to enhance team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Comfort with high level of autonomy.
• Can distill very technical details into understandable simple terms that motivate action through aligned values and goals.

Education

Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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