As consumers become increasingly mobile and connected, every business is turning to digital channels to acquire new customers more effectively. Of the $83 billion spent on digital this year, Google and Facebook account for 60 cents of every dollar.
The result? Massive investment, overabundant data and rising expectations for better results.
Here's the problem. The lead process is wasteful.
For every 6% in conversion success, 94% goes nowhere. Ads on the wrong channel, messaging that funnel performing know that not all customers are created equally. Its difficult to find the most valuable customersthe profitable ones.
LQ Digital is a customer acquisition company with a simple goal:
To help brands win more profitable customers digitally.
We provide digital media services to acquire customers and contact center service to ensure conversion and delivery. LQ works with large enterprises like USAA, McAfee, The Home Depot, Penny Mac and other leading B2C brands to basically run the entire end-to-end process of manufacturing a new customer.
Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. Its also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) models.
The company is $50M+ in revenue and is profitable. Its backed by private equity firm Housatonic Partners. LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Texas and Shelton, CT.
Role & Responsibilities
LQ Digital is a Facebook Preferred Partner.
Clients are addicted to performance marketing. Challenge is that many brands are harvesting the bottom of the funnel demand without making the right investments into building future demand.
They havent built the right strategy to harness Facebook, or they have struggled with the effectiveness of display and attribution is messy. As a result, a number of brands are either dabbling or cutting back investment.
LQ believes the full digital economist strategy requires a complete top to bottom of the funnel strategy, including attracting attention and consideration, so that this demand can be captured through more direct response channels. In addition, if smart marketers are looking for the best CAC/LTV, they need to be exploring the effects between Facebook and Google, and how incremental spend in one affects the other.
This manager level role will a key hire in building out a new department for LQ and presents an opportunity for an individual to grow with the team. It is a role where the candidate will be leading, activating, optimizing and reporting on campaigns across multiple clients. The successful candidate will be coached & mentored by vastly experienced leaders to deliver best-in-class paid social.