Paid Search Strategist

Company Description

We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.

Job Description

What you'll do:

• Activate and manage SEM campaigns

• Build new campaigns, ads, and keywords based on client briefs

• Provide recommendations for new campaigns including tactics, spend and performance estimates etc.

• Perform optimizations based on insights from Search data

• Complete client reports with help from Search Coordinators

• Assist in training and developing of Search Coordinators

• Account and client strategy development

• Optimize budget pacing, bids and bidding strategies, ads and more

• Pull data from multiple systems to create Excel reports

• Identify opportunities or insights during ongoing accounts from Engine systems and reports

• Create and update keywords lists, ad copy, landing pages, and ad extensions

• Provide insight and analysis and perform updates/optimizations to improve performance

• Help with the growth and development of junior team members

Qualifications

What we're looking for:

• 3+ years in paid search required.

• Conversant with all paid search terminology and key tools (e.g. Google Ads, Microsoft Ads, Campaign Manager etc.)

• Ability to work well in a team, to shine as an individual

• Solid educational background in critical thinking, quantitative analysis and writing

• Proficiency with MS Office with intermediate to advanced Excel skills

Additional Information

The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)

• Business Resource Groups that support multipole affinities and alliances

The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Compensation Range: $58,500- $92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

The Company anticipates the application deadline for this job posting will be 06/03/2024.