Paid Search Manager, Publicis Health Media- New York

Publicis Worldwide New York , NY 10007

Posted 2 months ago

The Paid Search Manager executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for the role is to continue execute and manage client's paid search campaigns.

Key Responsibilities

Knowledge

  • Expertise in search campaign implementation, management, analysis and optimization

  • Maintain understanding of new and evolving product offerings

  • Well versed in vendor landscape, contributes to agency POVs

  • Ability to link brand goals search campaign organizing and execution

  • Ability to translate and communicate campaign success to clients

  • Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)

  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint

  • Knows how the agency works and how jobs flow through the agency

Internal: Operations, Tactics and Strategy

  • Responsible for day-to-day management, execution and monitoring of SEM campaigns

  • Collaborate with Search Supervisor and Client Engagement team to establish and evolve client search strategy

  • Trains and mentor Search Associates on search best practices

  • Organizes and manages campaigns to ensure search campaigns are strategically aligned with business goals

  • Proactively identify opportunities for optimization, insight and expansion, and see through to implementation

  • Responsible for the development of keyword lists, ad copy and landing page assignments for campaign success

  • Monitor paid search campaigns to ensure proper flighting and budget pacing

  • Continuously monitor and report on campaign results

  • Consistently keeps team informed on status of projects verbally and/or in writing

Client Relationship

  • Day to day point of contact for the assigned client as it pertains to paid search campaign management

  • In-person interaction and presentations with assigned brand team members

  • Manages client facing search deliverables and communications specs, program details and deadlines

  • Participates in client status calls and financial meetings with client and provides timely follow-up.

  • Ability to clearly communicate both orally and in writing

Requirements

  • Exhibits integrity and trust

  • Exhibits self development

  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

  • Solid listening skills

  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one's time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.

  • Strong communication skills

Education and Experience

  • Bachelor's degree required

  • 2-4 years search campaign management experience

  • Healthcare industry knowledge a plus

  • Google AdWords Certification desired

  • Knowledge of search campaign management tools a plus

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Paid Search Manager, Publicis Health Media- New York

Publicis Worldwide