Paid Search Manager

EF Educational Tours (ET), Explore America (EA) and EF Tours for Girls (TfG), divisions of EF Education First, are seeking a driven, collaborative, growth-oriented Paid Search Manager on the Marketing and Creative team. In this role, you'll be responsible for driving the strategy of, and implementing pay-per-click search campaigns to drive qualified website traffic and to acquire new customers.

What you'll do:

In this role, you will develop the strategy and own the execution of our pay-per-click/paid search acquisition efforts to contribute to the business' aggressive growth goals. Details include:

• Collaborate with our business analytics, media, SEO and web teams to understand past performance, analyze current paid search campaign performance and recommend future-looking strategy and optimizations.

• Manage, review, and perform daily account responsibilities associated with Google Ads, and Bing Ads for three key EF products

• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Manage the creation of large keyword lists.

• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Communication to team and management on project development, timelines, and results.

• Partner with SEO and web team leads to ensure a seamless customer experience across organic search and a visitor's web experience.

• Surface audience, landing page, and keyword insights to identify areas of opportunity and inform campaign and business optimizations.

Who you are:

• 4-6 years of experience executing paid search (PPC) campaigns and working in Google Ads and Bing Ads

• Proficiency in MS Excel, PowerPoint, and Word

• Proficiency in managing moderate to large scale paid search PPC accounts, with a focus on driving conversion metrics

• Experience driving conversion rate optimization

• Comfortable working in a test and learn environment

• Excellent analytical, organizational, project management and time management skills

• Highly adaptable and able to work in a fast-paced, changing environment

• Outstanding interpersonal, written, and verbal communication skills

• Excellent teamwork and collaborative skills, to include partnering across cross-functional teams

• Bonus points for…

• Being driven and inspired by EF's mission: opening the world through education

• Having an enthusiastic attitude and willingness to jump in and "get your hands dirty"

• Google Ads / Bing Ads certification

• Being naturally curious and love a good challenge

• Having the ability to confidently make decisions and generate ideas

• Being willing to ask for help and welcome feedback

Who we are:

The overall ET/EA Marketing and Creative team is made up of 45 staff: writers, designers, video editors, producers, photographers, web content developers, email and marketing automation, lead-generators, and more. We make anything the business needs and create whatever we can dream up, all in-house. Customer-first and collaboration forward, the Marketing Strategy team leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers traveling.

Why you'll love working here:

Work in our beautiful Cambridge, MA office, where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs. You can expect:

• Paid international travel at least once a year (more as you grow with us)

• Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding

• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts

• Four weeks paid vacation your first year and ten paid holidays

• 25% company match on your 401(k) contribution

• Excellent medical, dental, and vision coverage, along with life and disability insurance

• Wellness benefits and a yearly fitness reimbursement

• EF program discounts including travel, language schools, childcare, and more

• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)

• Discounts at local venues and businesses

Not sure you meet all qualifications? Let us decide. Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every qualification or requirement. We are committed to building a diverse and inclusive team and strongly encourage you to apply.

About EF Education First:

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com