Active International New York , NY 10007
Posted 4 weeks ago
Overview
Note: This position is Hybrid, NYC Metropolitan area
The primary role of Paid Search and Social Media Assistant is to assist the paid social and search media buyers in ad trafficking, campaign setup and monitoring, reporting, and billing. Support of client communication related to campaign planning, execution, and analytics cross-platform.
The Paid Search and Social Media Assistant serves as an integral part of the platform operations team supporting key projects and campaigns on their assigned channels and accounts. The ideal candidate has an ability to multi-task, passion for new technology as well as media channels, and eagerness to learn and grow within the digital media team at iNvolved Media.
Responsibilities
What do you get out of working with us?As the Digital Media Assistant at iNvolved Media, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurement, and media solutions that we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we as iNvolved Media rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.
Essential Duties and Responsibilities:Supports digital team on all aspects of paid media campaign management and ad optimization.Builds personal/technical expertise to establish a comprehensive understanding of client's marketing objectives and technology platforms. Stays informed of the latest buying platform developments and new ad opportunities.Supports media buyers in pre-campaign responsibilities, including:Gathering creative assets and tracking instructions.Providing guidance on creative development, specs and best practices.Identifies targeting and platform opportunities based on specific brand parameters and key performance indicators.Assists in campaign setup and launch.
Set up campaigns accurately, ensuring ad tags, budgets, targeting, and creative are loaded correctly into the systems. Ensure the creatives are approved before campaign launch date as appropriate.Assists in campaign management
Ensuring timely campaign optimizations
Monitoring on target pacing
Regular QA checks
Coordinates campaign reporting:Analyzing overall campaign performance and builds custom reporting and strategies against client's key performance indicators.Provide ongoing campaign insights based on campaign analysis
Supervisory ResponsibilitiesThis position does not have any direct supervisory responsibilities.
Unfortunately we are unable to sponsor or take over sponsorship of an employment Visa at this time.
Qualifications
Bachelor's degree or equivalent experience is required.1-3years related work experience or internship is preferred, not required. Familiar with the following tools is a plus:
Facebook Business Manager, Ads Manager, and Power Editor, Snap Ads, Twitter Ads platform, TikTok, YouTube, Google AdWords. Intermediate level knowledge of Microsoft Excel, Word and PowerPoint required. Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
Personal Drive for excellence, knowledge, and new skills
TravelNo regularly scheduled travel is required for this position.
Active International