Paid Search Analyst

Hearst Newspapers Chicago , IL 60602

Posted 4 days ago

Why iCrossing

We work at the intersection of bright pixelsof creativity, sharp use of data points, innovative tech, and cutting-edgedigital know how. That's how we turn brand potential into business performance.And that's why we stand out.

We believe our biggest asset is ourcombination of different backgrounds, cultures, and disciplines that cometogether to form one epic unit. What wedo starts with our people.

We are part of the Hearst Corporation, theworld's leading media, entertainment, and content company, which gives usaccess to the most valuable insights, talent and audiences.

The impact you'll have

In this entry level,individual contributor position, you will work closely with cross-disciplineclient account teams in meeting and exceeding client goals. As an Analyst youwill help manage all aspects of executing high profile and complex clients'search media campaigns, including initial planning, implementation, monitoring,optimization, analysis and reporting. The emphasis for the Analyst is on the quickly learning anddemonstrating mastery of basic search engine marketing tactics including theexecution of keyword builds, bids and bid optimization strategies,implementation of new tactics, and related activities with the objective ofmeeting client performance goals and budget targets.

What you'll do

  • Learn and developmastery of all elements of paid media campaign management, including thetactics of search engine marketing and the tools used to implement them

  • Maintain anunderstanding of industry trends and research industry related media

  • Research clients'websites. Understand clients' online goals and objectives. Develop keywords andphrases relevant to business model

  • Develop keywordadvertising copy / messaging adhering to the search engine specifications andguidelines and meeting clients' objectives on key performance indicators

  • Assist in proofreadingcontent and ensuring quality of message

  • Interact with clientsas needed for approvals and / or revisions

  • Assist in generatingweekly, bi-weekly, monthly, and quarterly performance reports for all clients,including ability to recognize and troubleshoot data anomalies

  • Provide analysis ofresults and optimization ideas to the Paid Search Team

  • Responsible for contributing to the maintenance of client statusdocs

  • Provide daily account service to assigned partner and clientaccounts, including interaction via phone, emails and direct contact

  • Attends client meetings for informational purposes and toprovide detail regarding owned areas of campaigns, as needed

Who you are

  • You positivelyparticipate in a team environment and exhibit enthusiasm, passion, creativityand commitment

  • You receive developmentfeedback gracefully

  • You are flexible andadaptable to changing needs of client/department/agency

  • You have a Bachelor'sDegree or equivalent work experience

  • You are an expert in Excel

  • You are able handlemultiple tasks in a fast-paced environment, under tight deadlines

  • You are highly analytical

  • You have strong verbaland written communication skills

  • You are detail-oriented andorganized

See if you are a match!

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Paid Search Analyst

Hearst Newspapers