Paid Search Analyst

Overview: About Apex Service Partners:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth. Key Responsibilities: Paid Campaign Management

• Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics including Google Ads, Bing Ads, and Display. Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives. Foster a collaborative environment that encourages knowledge sharing and the professional growth of team members Cross-Functional Collaboration

• Work closely with SEO, creative and technical teams to ensure the successful execution of campaign strategies Industry Knowledge

• Stay updated on the latest industry trends, tools, and best practices in digital advertising to continually enhance campaign performance Participate in professional development opportunities to further enhance skills and contribute to the teams knowledge base Qualifications: Minimum of 3 years of experience in digital marketing with a focus on paid advertising Proven expertise in managing paid campaigns on various digital advertising platforms Strong analytical and spreadsheet skills and a data-driven mindset Google Ads Certified (current) Experience with Google Analytics and Google Tag Manager Experience with PPC tools such as SEMRush or Ahrefs Understanding of important landing page elements and construction with proven track record of A/B testing and experiments Knowledge of Google Local Services Ads a plus Knowledge of AI to build/manage campaigns a plus