The Digital Analyst manages the daily work activities for the Digital Marketing team. Responsible for collecting and analyzing Google Analytics data to measure the impact of digital marketing vehicles and onsite features and services to drive online conversion and strategic business decisions. Validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results.
Create, maintain and deliver web analytics measurement model through the identification of objectives, goals, key performance indicators, segments and targets
Provides analysis and reporting of user behavior for digital marketing and site optimization
Communicate insights and findings with all functional areas (merchandising, marketing, and management) to ensure successful and timely execution of multi-channel retail strategies
Develops reports and data visualizations to present insights in the most effective way to enable decision making
Manage and maintain marketing reporting and findings
Collaborate with vendors for large analytics projects
Presents and distributes the outcomes of Google Analytics projects to the Marketing Organization
1-4 years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Google Analytics, Adobe Analytics, Coremetrics, etc.)
Data integration experience
Google Analytics certifications
Experience with data collection, analysis, and reporting of results and meaningful patterns and insights
Strong reasoning and communication skills necessary to speak with key stakeholders
Excellent solo working skills keeping yourself accountable for both your growth and the quality of your work
Robust interpersonal skills collaborating and supporting the team is a critical success factor
Please be aware that the VIE is a French government program open only to citizens of the European Economic Area* under 28 years of age.
For more information concerning the V.I.E. program please visit www.civiweb.com.
Who are we ?
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com