Paid Media Strategist

Position Summary:

The Paid Media Strategist (CTV Specialist) will develop and execute strategies for CTV campaigns across various platforms such as YouTube, Taboola, Simplifi, MNTN, Hulu, Roku, and Amazon Fire TV. This role is responsible for driving campaign performance, analyzing data, and ensuring alignment with the overall marketing objectives of the business.

Key Responsibilities:

• Develop and implement CTV campaign strategies to meet marketing goals.

• Manage and optimize CTV advertising campaigns across various platforms (e.g., YouTube, Taboola, Simpli.fi, Hulu, Roku, Amazon Fire TV, etc.).

• Analyze campaign performance data and provide actionable insights to improve ROI.

• Collaborate with cross-functional teams to align CTV campaigns with broader marketing strategies.

• Stay up-to-date with industry trends and emerging technologies in the CTV space.

• Create detailed reports on campaign performance and present findings to stakeholders.

• Identify opportunities for innovation and growth within the CTV advertising landscape.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

• 3+ years of experience in digital media planning and buying, with a focus on CTV campaigns.

• Proven track record of managing successful CTV campaigns from inception to completion.

• Strong analytical skills and experience with data-driven decision-making.

• Excellent communication and presentation skills.

• Ability to work collaboratively in a fast-paced environment.

• Proficiency in using digital advertising tools and platforms (e.g., DSPs, ad servers, analytics tools).

Preferred Skills:

• Experience with programmatic advertising and real-time bidding (RTB).

• Knowledge of audience targeting and segmentation strategies.

• Familiarity with digital video advertising metrics and KPIs.

• Creative thinking and problem-solving skills.

Why Clayton?

Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.

As part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.

Clayton is proud to have earned spots on the following Forbes lists: America's Best Employers, America's Best Employers by State, Best Employers for Diversity, Best Employers for Women.

At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.

Clayton's Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and a disc golf course.

Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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