Paid Media Specialist

EF World Journeys is seeking a Paid Media Specialist to join our paid media team. A strong foundational knowledge of paid search, paid social and display advertising is required for this job. You will be responsible for developing, implementing and managing our marketing campaigns to drive improvements in our acquisition metrics This role will assist with the optimization and management of our digital marketing campaigns across paid media channels to support our customer acquisition goals. As a part of a fun team that loves what they do, you will inspire customers to go on life-changing travel experiences across the globe.

What you'll do:

• Execute day-to-day implementation, testing, and optimization of channels including but not limited to Google Ads, Bing Ads, Meta, Google Display Network, Criteo, and TikTok

• Support the Media team's strategic monthly/quarterly budgeting and goals, daily campaign monitoring, and optimizations

• Assist with weekly/monthly reporting and support ad-hoc performance report creation

• Write compelling ad copy and refresh ads to drive continuous improvements in performance

• Analyze campaign, keyword, and ad performance. Identify opportunities for optimization and make data-driven recommendations

• Conduct Keyword research and identify new advertising opportunities for paid search campaigns

• Monitor search queries mapping to paid search campaigns and make recommendations for negatives

• Track paid search auction insights and impression share trends

• Execute promotional creative swaps across paid channels

• Evaluate new paid media opportunities and assist with the testing of new channels

• Collaborate cross-functionally with team members in marketing and creative to align on key messaging and campaign objectives

• Work with analytics team to develop new reporting as needed

• Proactively learn about industry trends and best practices in paid media and share insights with larger team

Who you are:

You are both creative and data-driven. You pride yourself on your attention to detail and you enjoy optimizing and measuring the performance of paid media campaigns. You consider yourself to be naturally curious and a problem solver. At the same time you have a strong eye for design and have a knack for writing compelling ad copy. In addition, you have...

• 2-4 years experience at a media agency or similar role.

• Must know the ins and outs of Google Ads and Bing Ads. Bonus points for experience with SA360

• Experience managing paid social campaigns on Facebook and TikTok

• Knowledge of Google Analytics/GA4

• Excellent Microsoft Excel skills

• Analytical and critical thinking skills, able to gather actionable insights from large data sets

• Must be detail oriented and have strong organizational skills

• Strong writing skills and a good eye for design

• Ability to work independently and as part of a team

• Bonus points if you have: Experience with Tableau, Pinterest ads, or Native advertising

Why you'll love working here:

Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:

• Paid international travel

• Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding

• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts

• Four weeks paid vacation your first year and ten paid holidays

• 25% company match on your 401(k)

• Excellent medical, dental, and vision coverage, along with life and disability insurance

• Wellness benefits and a yearly fitness reimbursement

• EF program discounts including travel, language schools, childcare, and more

• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)

• Discounts at local venues and businesses

About EF Education First:

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com