Paid Media Manager

Strategic Planning:

• Drive the full year paid media budget and forecasting in partnership with our media agency, Head of Sales and CMO to reach our traffic and sales goals

• Brief and oversee the development of media plans and custom media packages with related KPIs

• Understand and help drive sophisticated multi-touch analytics and reporting capabilities to measure progress towards QSV,LTV:CAC, ROAS goals

Operational Excellence:

• Serve as the main POC with our media agency and ensure we are tracking to budget, optimizing buys and plans as needed.

• Manage media project timelines aligned to internal schedules, ensuring campaign delivery on time and in full

• Facilitate key meetings with media agency, Brand marketing and DTC for campaign review and analysis

• Collaborate with Brand Marketing and DTC teams to ensure campaign deliverable lists and content meet standards and needs of the team

• Partner with our media agency on reporting, analytics and best practices for future campaigns

• Understanding of current consumer privacy practices, 1P data

• May be required to perform other duties as requested, directed or assigned

EEO/AA Employer