Paid Media Analyst

WHO WE ARE:

Founded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the Delaware Blue Coats, and the Utica Comets. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports.

HBSE offers an energetic work environment built on collaboration, growth, and a quest to excel in everything we do. Prudential Center in downtown Newark, N.J. hosts more than 175 concerts, family shows and special events annually and is the fourth-ranked sports and entertainment venue in the U.S. by Pollstar and Billboard. It is home to the New Jersey Devils, a renowned NHL franchise with three Stanley Cup championships and a proud, passionate fan base.

The Philadelphia 76ers organization is one of the most storied franchises in American sports, led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. The 76ers have attracted the industry's top leadership talent from the NBA, NFL, NHL, MLB, MLS, UFC and NCAA, resulting in one of the most exciting, rewarding, and dynamic work environments within the sports industry. The 76ers offer a best-in-class workplace culture built on collaboration, growth, and a quest to excel in everything we do.

OUR COMMITMENT TO DIVERSITY:

At HBSE, we engage, represent and reflect diverse voices of employees, players fans and communities. We are dedicated to hiring the best talent that is reflective of where we live, work and play - across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.

Job Description

POSITION OVERVIEW:

HBSE is seeking a detail-oriented digital marketing expert in SEM, paid social, display, and programmatic online advertising. The ideal candidate will be looking to combine their industry-leading expertise with their passion for sports and entertainment to drive meaningful results.

As the Paid Media Analyst, you will work on our Digital Marketing team in bringing a highly quantitative approach leveraging paid media to drive ticket sales, sponsorship revenue, and fan engagement on behalf of the Philadelphia 76ers, New Jersey Devils, and Prudential Center. Using paid search, paid social, programmatic display and related digital advertising strategies to drive performance, you will assist in building, executing, and optimizing all campaigns. Working closely with our Sales, Marketing, and Sponsorship team stakeholders, you'll help execute key initiatives supporting organizational priorities. Plus, you'll be a key member of the Digital Marketing and Product team, contributing to building a robust, cohesive direct-to-consumer strategy across all brands and platforms that focuses on the customer journey and experience

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE BELOW:

• Build and manage paid social (Facebook, Instagram, TikTok, etc.), paid search (SEM), programmatic display and other paid media campaigns to optimize for team objectives and exceed performance goals

• Work closely with the Sr. Paid Media Manager, digital marketing peers and stakeholders to build out coordinated direct-to-consumer marketing campaigns, focused on audience targeting, journeys, creative strategy and reporting

• Create and maintain campaign reporting via Microsoft Excel, utilizing functions and formulas to analyze data sets, identify trends, draw meaningful insights, and apply learnings to future optimizations

• Conduct testing to elevate audience targeting, creative and campaign strategies

• Collaborate with paid media vendors on campaign execution and analytics

• Manage campaign expenses and billing process for Paid Media team and stakeholder budgets

• Recognize the sports and entertainment industry requires flexibility in working non-traditional hours including occasional nights, weekends, and holidays as needed.

QUALIFICATIONS:

• Minimum 2 - 3 years of relevant paid marketing experience

• Extensive knowledge of execution and optimization tactics in Google Ads, Meta Ads Manager, Programmatic Display, and other paid media platforms

• Demonstrated experience with optimization of paid media campaigns to hit Revenue, ROAS, and engagement goals

• Strong proficiency in Microsoft Excel for analysis and reporting. Familiarity with advanced functions, formulas, pivot tables, and data visualization techniques is essential

• Experience creating reports and recommendations based on account performance

• Extremely data and detail-oriented

• Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; works well under pressure

WORKING CONDITIONS:

• Work Environment: This position generally requires that work be performed from the Camden, NJ office. This position is required to travel to the Newark, NJ office approximately once a month.

OUR BENEFITS:

• Medical/Dental/Vision/Flexible Spending Accounts (all LGBT friendly)

• Pretax Transportation Benefit

• Generous parental leave policies

• 401K (100% up to 5% is matched, after 1 year of service)

• Unlimited Paid Time Off

• 13 Paid Holidays

• ½ Day Summer Fridays

• Complimentary or Discounted Sports & Concert Tickets

• On Site Fitness Rooms

• Other League & Partner Discounts

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Skills & Requirements Qualifications

OUR BENEFITS:

• Medical/Dental/Vision/Flexible Spending Accounts (all LGBT friendly)

• Pretax Transportation Benefit

• Generous parental leave policies

• 401K (100% up to 5% is matched, after 1 year of service)

• Unlimited Paid Time Off

• 13 Paid Holidays

• ½ Day Summer Fridays

• Complimentary or Discounted Sports & Concert Tickets

• On Site Fitness Rooms

• Other League & Partner Discounts

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