Paid Media Account Manager - Yoga International

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Position Details

Paid Media Account Manager - Yoga International

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Regular, F/T

Summary

Yoga International is looking for an experienced and driven in-house paid media account manager to help shape our paid media marketing strategy and oversee and execute our paid marketing endeavors with enthusiasm, precision, creativity, and thoughtfulness.

This person will have sharp attention to detail, impeccable organization, the ability to see patterns and make data informed decisions, a curious, creative, and discerning approach to testing and optimizations, and willingness to jump in quickly and take charge of our paid media accounts on multiple platforms.

This role will require you to apply your advertising knowledge and experience within the yoga industry-be prepared to take-on a fast-paced and deeply rewarding career path.

WHY DO YOU WANT TO WORK AT YOGA INTERNATIONAL?

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in the West. As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space. In December 2021, Gaia acquired Yoga International, bringing it's operations in house to Louisville, CO, while maintaining YI's individual brand.

Our small team consists of yoga aficionados and the yoga curious-all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other. Onsite, we have yoga+fitness classes, a labyrinth, a cafeteria that serves organic food options and beverages, and free snacks.

WHO ARE YOU?

You are equal parts analytical and creative, with technical acumen. You are upbeat, organized, and have a tenacious work ethic. Your enthusiasm for ad optimization is contagious and you have a penchant for detail. You have experience managing large account budgets across multiple platforms. You have an understanding of advertising best practices, what catches people's attention, and what converts. You are a strategic thinker that can work within best practices to sustain efforts while trying new things that will lead to growth. You enjoy working with a startup mentality, and sharing your gifts with the team.

Responsibilities

• Set up, organize, manage, and continually optimize Meta (Facebook, Instagram, etc) ads, search engine ads (Google, Bing, etc), and other paid campaigns

• Set strategy for all paid media for a large monthly budget, including allocating funds to proper paid avenues to maximize ROI and CPA goals

• Execute tests, collect and analyze data, identify trends and insights. Report these insights to creative marketing team and utilize data to activate across paid properties in order to achieve business goals

• Import, properly segment, and report on audiences in different campaigns

• Track, report, and analyze website analytics and paid initiatives and campaigns

• Ability to forecast cost per member and make budget recommendations accordingly

• Optimize copy and landing pages for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion, and optimization

• Research and analyze competitor advertising links and offers and make recommendations based on trends

• Collaborate and coordinate with internal teams to create ad assets

• Assist with marketing team needs including traditional marketing - as needed

• Other tasks as assigned

Qualifications

• 3+ years managing paid ads across various channels

• Experience in video and static ads, with a proven track record of optimizing for each medium

• Experience managing accounts with minimum 1 million annual budget

• Working knowledge of A/B testing, CRO and best practices per platform

• Well-versed in performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• In-depth experience with bid management and ad optimization for algorithmic performance

• Experience with website analytics tools

• Strong analytical skills and experience generating SEM reports

• US citizenship or US residency with an existing work permit is required

• Non-smoker

• Must be available to work in our campus in Louisville, Colorado

• No matter how extraordinary a candidate might be, even if they could bend space and time with their brilliance, we solemnly swear that we will remain unyielding in our dedication to the in-office experience. Our commitment is etched in stone and cannot be swayed by even the most awe-inspiring talents.

• Only those who possess the utmost love for in-office work need apply. Remote work enthusiasts, we respect your passion but stand firm in our ways.

Highly Preferable

• Knowledge of yoga, spirituality, wellness, and fitness industries

Compensation

• Type: Salary

• Range: $80000 - $100000 (USD)

More About Yoga International

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in the West. As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space. In December 2021, Gaia acquired Yoga International, bringing it's operations in house to Louisville, CO, while maintaining YI's individual brand.

Our small team consists of yoga aficionados and the yoga curious-all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other. Onsite, we have yoga+fitness classes, a labyrinth, a cafeteria that serves organic food options and beverages, and free snacks.

Apply Now