Paid Content User Acquisition Manager

Foundation Capital New York City , NY 10008

Posted 2 months ago

Paid Content User Acquisition Manager
Current is a leading U.S. challenger bank serving people who have been overlooked by traditional banks and one of the fastest growing fintechs with over 2 million members. Headquartered in NYC, our results-driven environment enables us to build better products, grow faster and empowers everyone on our team to have an impact on our business and our mission to improve financial outcomes for our members.
We're looking for a Paid Content User Acquisition Manager to work to build and manage paid content campaigns focused on driving new customer growth for Current. The ideal candidate will be responsible for the day-to-day performance of all paidcontent campaigns as well as discovering and testing new paid content channels. The Paid Content User Acquisition Manager will be responsible for ensuring paid content campaigns are driving high quality users efficiently, with a focus on high ROAS, scale, and true incremental growth. The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is motivated by success.
Requirements:

Candidates should have 2-4+ years of performance driven, direct response marketing experience, including hands-on experience driving growth via paid marketing
Candidates will have experience developing and executing paid content marketing campaigns on channels such as Taboola, Outbrain, Verizon Media, etc as well as on paid social and search
Candidates should have extensive experience creating and optimizing content and landing pages for conversion
Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.
Experience in manipulating data from platforms such Looker, Adjust, Branch, Google Analytics, Excel, etc.
Managing and tracking events using tools such as Segment, mParticle, Mixpanel, Amplitude, Leanplum, Braze, etc.
Ability to work with both in-house and outside contractors/agencies to develop high-performing content, copy and headlines as necessary to drive efficient and scalable growth.

Bonus:

Experience with with mobile app user acquisition

Benefits:

Competitive salary
Equity
Discretionary bonus program
Flexible vacation policy
Medical, Dental and Vision premiums covered at 100% for you and your dependents.
Commuter Benefits

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Paid Content User Acquisition Manager

Foundation Capital