Sazerac Brand Ambassadors, Inc. (SBA) is a subsidiary of Sazerac Company, a leading North American spirits supplier and owner of many of the industry's most venerable distilling companies . Sazerac attributes its success to a unique blend of history, culture, brands, relationships, innovation, technology, and most importantly, its people.
The SBA team supports a segment of the our portfolio by building valuable trade and consumer relationships on behalf of their respective brands through integrated sales and marketing tactics. The SBA team collaborates with Sazerac Sales and Marketing to grow our brands, activate sales and marketing plans and build brand loyalty through consumer engagement
The Sales Ambassador is one of both Ambassador and Sales Representative, working to build brands and drive commercial growth against specific goals. The ideal candidate has 3+ years experience selling on premise, and can tap into their existing relationships with key bartenders, decision makers and distributor staff. This person has a creative mind and knows how to connect our brands with an influential consumer audience.
As a Sales Ambassador for a SBA, Inc. (a subsidiary of Sazerac), one is responsible for (not limited to) the following:
Achieve volume objectives for specific market within assigned field sales budget
Communicate regularly and work effectively with Sazerac Field Sales Manager(s) and/or Division Manager(s) on market research findings as well as determine goals, Key Performance Indicators and performance against each
Identify target accounts and build relationships with on-premise, bartenders, waitstaff, retail managers and distributor sales personnel
Support the distributor's efforts at meeting trade priorities and goals as defined in the brand standards
Identify key market influencers, establish relationships and develop into an ambassador for the brand
Carry out engagements that will create brand awareness, encourage trial, generate buzz, and build brand's fan base
In addition to the annual salary, this position offers a $130/month stipend to cover cell/internet. Gas and parking are reimbursable expenses.
High School Diploma or equivalent
21+ years old
Ability and willingness to work non-traditional hours (nights/weekends)
Valid Driver's License
Ability to handle multiple projects simultaneously
Willingness to travel
Strong planning and organizational skills
Candidate must reside in or near the territory
Must be able to personally pay or charge ordinary and necessary business expenses that will be timely reimbursed
3+ years Relevant Sales Experience
Previous experience in Wine & Spirits Industry
Proficiency with Microsoft Products