If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".Job DescriptionVivint Smart Home is a leading smart home company in North America. Vivint delivers an integrated smart home system with in-home consultation, professional installation and support delivered by its Smart Home Pros, as well as 24-7 customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than 1.4 million customers throughout the U.S. and Canada. Vivint is on the Forbes 2018 list of "America's Best Employers, as well as the Forbes 2019 list of "America's Best Employers for Diversity." The company is the largest tech employer in Utah, a certified Great Place to Work, and one of Fast Company's World's 50 Most Innovative Companies for 2017. For more information, visit www.vivint.com.
The Optimization & Experimentation Manager will oversee all aspects of our digital marketing optimization and testing program, from concept to execution, and reporting to implementation. As you work closely with channel managers and business stakeholders to gather hypotheses and maintain a global testing roadmap, you'll convert strategy into tactics, engaging in all aspects of test conception, execution, reportingand implementing the wins thereof.
As part of the web operations team, you'll take a leading role in working closely with design, development, analysts, and other support team members to test into learnings and insights that produce on-page response rate and conversion rates lifts across Vivint's digital marketing portfolio.
Deliver tactically excellent optimization services to the department: plan, execute, and manage high quality landing page optimization projects and similar user research activities in a timely manner.
Proactively consult with and provide testing ideas to channel managers for increasing website/business performance metrics (i.e. leads, sales, and installs). Identify additional success metrics and work with operational teams to report on them as needed.
Maintain a healthy testing platform and global testing roadmapincluding a hypothesis library and testing documentation repository.
Help the department fully utilize the abilities of the testing platform: be prepared to think creatively and act on out-of-the-box approaches that leverages the flexibility and capacity of the testing platform to be a catalyst for the business.
Conduct testing post-mortems with members of the extended testing team to develop an action plan for documenting and implementing learnings.
Be accountable for effective QA of optimization and experimentation efforts.
Create wireframes, craft copy, and/or develop test concepts as needed.
Prepare and present recommendations, findings, and insights to senior leadership and other stakeholders, as needed.
Advanced knowledge and experience with testing platforms (Adobe Target, Optimizely) and fundamental principles of A/B and multivariate testing.
Good understanding of the optimization industry; aware of the latest tools, techniques and methodologies like ML, AI and how they're being applied in our or similar verticals.
Confident in guiding other individuals and working in teams.
Past experience and/or knowledge of Salesforce or campaign/marketing automation tools is helpful.
Past experience optimizing for calls or sales-driven lead flows is an advantage.
Strong grasp of responsive/mobile web design principles desired.
Functional knowledge of online user research tools desired (Hotjar, Usability Hub, or similar).
Familiarity with project management tools (i.e. Asana, JIRA, Trello).
Experience working with a variety of stakeholders/clients with competing priorities.
Excellent communication, presentation, organizational, and problem-solving skills.
Understanding of how to use prototyping & wire-framing tools to communicate recommendations to the creative team.
Bachelor's in Marketing, Analytics, Computer Science or equivalent experience in related field.
Minimum 3 years' experience in conversion rate optimization
Minimum 1-year experience in at least one of the following areas: web design, front-end development, web analytics, project management, channel management (SEO, PPC, etc.)
Vivint enforces a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public. Employee must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues.