Online Marketing Specialist

SAN Manuel Indian Bingo & Casino Highland , CA 92346

Posted 2 months ago

Reporting to the Digital Content Manager, the Online Marketing Specialist will be responsible for developing and executing interactive web strategies, furthering the overall performance of SMC. This individual will continually identify areas of improvement, present specific content marketing opportunities and attempt to improve site and product page rankings within major search engines

Essential Duties & Responsibilities

  • Plans, develops plans and executes interactive web and marketing initiatives and strategies, directly impacting traffic to the SMC website.

  • Assists in creating promotions and marketing campaigns to drive conversion and revenue.

  • Researches and recommends best practices using analytics and on-going test; implements programs designed to increase customer retention and loyalty.

  • Provides SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

  • Utilizes keyword searches and data mining tools to complete competitive analysis.

  • Monitors and evaluates search results and search performance across all major search channels.

  • Monitors ROI goals on marketing initiatives and adapts accordingly.

  • Develops analysis and reporting of online behavior that communicates the stories behind the data.

  • Supports copywriting and development of content and marketing collateral.

  • Maintains a close view on market trends and competitors' product and marketing initiatives.

  • Engages key stakeholders across multiple groups and gains buy-in and support for new initiatives and multi-channel projects; updates team and pertinent members of management on project development, timelines and results.

  • Perform other duties as assigned to support the efficient operation of the department.

Education/Experience/Qualifications

  • Bachelor's Degree in Marketing, Communications, Computer Science or related field required.

  • Minimum of one (1) year of experience implementing onsite SEO for websites.

  • Minimum of one (1) year of experience working in an SEM environment.

  • Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.

  • Experience working with a Content Management System (CMS) required.

  • Advanced proficiency working with search engines necessary.

  • Familiarity with Adobe Creative Suite (or equivalent) and ability to perform light design tasks highly preferred.

  • Must have basic proficiency with HTML.

  • Must have experience working with digital content marketing/development and community management.

  • Advanced proficiency in Microsoft Outlook, Word, Excel and Power Point required.

  • Familiarity with BrightEdge, SEO Moz, Compete, SpyFu or similar program is highly preferred.

  • Must have an outstanding ability to think creatively and identify and resolve problems.

  • Must possess excellent interpersonal skills; must be a strong collaborator and team player.

Certificates/Licenses/Registrations

  • At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.

  • Google Certification is a huge plus.

San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!


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Online Marketing Specialist

SAN Manuel Indian Bingo & Casino