Online Marketing (Sem) Analyst

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future

U.S. News empowers everyone to thrive. The Online Marketing Analyst will work with internal stakeholders to define campaign goals and strategy. You will be responsible for audience research, keyword research, segmentation, ad creation, campaign execution, campaign strategy and optimization, bid management and analysis of paid media and social accounts. The Online Marketing Analyst will analyze, optimize and refine campaigns to meet goals, such as ROAS, CPC, CPA, CPL, etc.

Are you up to the challenge?

• Analyze, Identify & track campaign refinements and optimizations

• Apply regular optimizations to paid media and social campaigns including audience segmentation, expansion and optimization

• Support overall social media strategy, planning and day-to-day execution/management

• Regularly reviewing numbers and data to make strategic decisions

• Implement best practices and overcome challenges to achieve campaign goals

• Conduct A/B and multivariable testing with social messaging, imagery, and audience groups

• Analyze the entire acquisition funnel, to understand how to build remarketing audiences

• Create campaigns that nurtures users into converts from the top of the funnel while achieving business goal ROAS

• Be able to create a comprehensive growth strategy to continue to achieve success month to month and quarter to quarter

• Ability to build strong relationships across different teams

• Provide recommendations for campaigns based on individual campaign goals

• Communicate optimizations to appropriate team members when needed