Online Marketing Manager

Clearlink Salt Lake City , UT 84101

Posted 2 days ago

Job Posting Title:Online Marketing Manager

Job Description:

If you love navigating uncharted territory, leading exceptional cross-functional teams, and delivering results, this may be the job for you!

The Online Marketing Manager role at Clearlink is unique. You're given the support, budget, and resources to fulfill your vision while also receiving a license to try new things and dive headfirst into exciting new initiatives. Instead of spending your time on proposals and pitches, you spend your time leading projects and getting things done that impact your product.

We're looking for an experienced digital marketer and leader who can create marketing strategies from scratch, has a proven track record of success, and is highly motivated to reach and exceed goals. You'll help grow the business by optimizing current tactics and testing and developing new channels.

At Clearlink, the core of our business relies on creating and maintaining valuable relationships. As an Online Marketing Manager, you'ill connect with employees and contribute to a fun, positive work environment that facilitates creative ideas and inspires employees to meet aggressive goals.

The Consumer Brands team has experienced rapid growth over the last few years and we have high expectations for our leaders. We're looking for someone who can quickly hit the ground running and help us continue our success.

Responsibilities

  • Collaborate with your team to develop and execute content and website strategies that align with overall business objectives.

  • Review, analyze, and report on core business KPIs, including forecasted versus actual opportunities, call-through-rates, website traffic, and more (outlined below).

  • Seek out new marketing opportunities through market research, competitor analysis, customer collaboration, and industry education.

  • With guidance from your Marketing Director, create a long-term marketing strategy and roadmap that clarifies the vision for your team's brand/website, including channel mix, projects or campaigns, and overall priorities.

  • Manage project priorities as needed.

  • Set a standard of excellence/quality in marketing initiatives including project completion, content creation, KPIs, etc.

  • Lead a cross-functional digital marketing team made up of a content strategist, SEO specialist, PPC specialist, full copy team, designer, front-end developer, and other team members with a focus on execution, career growth, and development.

  • Leverage PM, compliance, and analysts to shepherd projects through the production process and ensure business objectives are met.

  • Raise any roadblocks or concerns in a timely manner with appropriate team members when support services are not meeting expectations.

Your Core KPIs

  • Brand and website revenue and profitability

  • Website traffic

  • New customer acquisition

  • Qualified visits from channels

  • Qualified calls from visits

  • Channel-specific CPAs and profitability

  • Year-over-year growth

Job Requirements

  • Minimum 5 years of digital marketing experience

  • Bachelor's degree in marketing, business, or related field (or equivalent experience)

  • Independent thinking and the ability to work with minimal direction or supervision

  • Experience with web analytic tools like Google and Adobe Analytics

  • Experience in paid and organic search; AdWords, Bing, Google Search Console, etc.

  • Experience managing marketing teams

  • Experience with search marketing and competitive research tools like Moz, SEMRush, rank tracking tools, etc.

  • Experience building content plans and/or editorial calendars for digital publications or websites

  • Advanced Excel capabilities

  • Passion and drive to achieve progress and growth

  • Ability to navigate complex organizations and prioritize effectively

  • General business and financial acumen

  • WordPress experience preferred

About Clearlink:

Clearlink's team of 1,700+ employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. Clearlink has been recognized as a great place to work with awards such as Utah Business Magazine's Fast 50, Inc. Magazine's 500/5000 List, Salt Lake Tribune Top Workplaces, Utah Chapter of the American Marketing Association - Internal Campaign, and many more. We are proud to offer our employees:

  • Up to 100% healthcare for your entire family

  • Over two weeks paid time off

  • Paid ski days, wellness activities, and team outings

  • Fully-stocked break room and gourmet coffee

  • Award-winning wellness program with free health coaching

  • All-expense paid vacations for top employees

Location:

Salt Lake City


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Online Marketing Manager

Clearlink