Mercedes Benz Fort Mill , SC 29716
When you join Daimler, you become a brand ambassador for a diverse global network of over 250,000 committed employees on 6 continents. Our employees drive the future of innovation in each of our world-class brands, including Freightliner trucks, Western Star trucks, Detroit engines and components, Thomas Built Buses, and Freightliner Custom Chassis.
Daimler Trucks North America (DTNA) is the undisputed leader in the commercial vehicle market. We are elevating the industry by setting the bar for quality and execution. Our DTNA employees are empowered to drive the Technology Revolution through our innovative products and customer-focused culture. Our dedication to our customers does not stop once our products hit the road. We immerse ourselves in the customers' experience and what drives their business toward the future.
Daimler. One Team. Best Team.
Driven to connect our world. Apply today!
Provide product support and expertise for the On-Highway product marketing area. Analyze competitors and market data to identify opportunities and recommend product changes. Develop marketing initiatives to support target segments for brand.
Provide Analytical support to Segment Managers in developing needed information for target segments, including data, trends, needs, reactions to competitors' actions, profit potential etc.
Assist segment managers in trade show marketing efforts and truck spec'ing. Work with corporate communications to ensure trade shows follow the Brand Strategy.
Manage marketing support for internal and external customers working with segment managers to determine core focus areas and overall program choice.
Measure and Track ROI of programs; reporting results to senior management as needed.
Interface with all departments (engineering, purchasing, manufacturing, finance, market planning and analysis, etc.) to insure assigned segments have applicable product coverage within the product portfolio.
Insure marketing input is regularly funneled to the pricing activity, and that market-sensitive published pricing is maintained.
Identify profit opportunities within segments and track segment trends through the use of Cognos, RPM, and other marketing applications.
Work with product planning analysts to ensure that customer requirements are addressed and added to PAR process if necessary.
Analyze competitive brand product lines, options, pricing strategy, product positioning, application, strengths/weaknesses, opportunities, threats and customer focus.
Prepare and maintain segment performance marketing reports for management.
Manage owner operator segment marketing including Team Run Smart and OOIDA incentive program.
Attend trade shows and interact with customers and vendors to represent Freightliner On Highway products.
Support training for dealer and customers.
Maintain and update marketing tools: FST, FACT, Dash, etc;
Assist with pre-series for new options or models; Create and maintain Freightliner Action Bulletins (FABs).
Work with strategic vendors to promote products through marketing programs.
Work with Product Strategy team to identify new options to actively market to dealers.
Assist with and help present webinars to dealer salespersons.
Maintain marketing based option packages (AeroX, Elite Exterior packages, etc.).
Assist with factory stock ordering, pricing & marketing for On Highway models.
Bachelor's degree with 2 years of related experience OR an associate's degree with 4 years of related experience OR 8 years of related experience required
At least 1 year of group leader, project lead, or mentoring experience required
An attached resume is required
Proficiency in Microsoft Office, including MS-Word, MS-PowerPoint and MS-Excel required
Proficiency in SpecPro, IMS and order report tools preferred
Product knowledge and experience in truck industry required
Must be able to travel up to 40% of the time required
Strong communication skills and able to present to medium to large groups required
Sales and/or marketing experience required
Applicants must be legally authorized to work permanently in the U.S. at the time of application
Final candidate must successfully complete a pre-employment drug screen and criminal background check
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.