Oncology Enterprise Director

Ockham Indianapolis , IN 46218

Posted 2 weeks ago

Job Overview:

  • Accountable for developing the marketing plan for enterprise oncology by having a strong understanding of the market, competitors and Labcorp's enterprise capabilities.

  • Monitor and assess strategic position of the oncology business, including clients' needs and competitors' offerings.

  • Modify market strategy and positioning as appropriate in partnership with cross-functional business unit leadership.

  • Develop marketing scorecard to track Key Player Initiatives and adjust marketing plan frequently to meet objectives.

  • Design a customer experience map to deepen organizational knowledge and identify key actionable insights to deliver the desired customer experience across each customer segment.

  • Partner with campaign team and digital team to create omni-channel marketing plans to improve customer perceptions and drive demand of oncology enterprise offerings.

  • Connect client insights and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to adjust growth strategies.Identify innovation opportunities, 5-year growth strategy and lead the assessment to prioritize opportunities for enterprise oncology.

  • Own enterprise oncology marketing budget and maintain it within expected variance.

Education/Qualifications:

  • Bachelor's degree in marketing, communications, science, or business preferred
  • MBA or advanced degree in clinical or life sciences preferred

Experience:

  • 8-10+ years in marketing leadership positions (Director level or above) with a strong track record of accomplishments in driving effective business strategies and innovation

  • Previous oncology experience needed from pharmaceutical marketing, Clinical Research Organization marketing or diagnostics.

  • Demonstrated teamwork, communication (written and verbal), and organizational skills

  • Positive attitude and sense of urgency; Ability to work to deadlines and problem-solve

  • Ability to be flexible, prioritize multiple demands and deal with ambiguity and lead through complex and challenging cross-functional projects.

  • Extensive experience with marketing strategy, planning, development, and implementation.

  • Experience working in matrixed organization to achieve KPIs including market research, oncology SMEs, operations, digital marketing team, inside sales, and sales.

  • Experience in omni-channel marketing.

  • Excellent communication and relationship management skills with the ability to present and communicate to senior, high profile leaders and customers

  • Self-directed and comfortable working in ambiguous environments

  • Demonstrated ability to plan, multi-task and prioritize

  • Must be a self-motivator - willing to influence events and people to achieve goals, strong analytical, time management and interpersonal skills

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Oncology Enterprise Director

Ockham