Omnichannel Marketing Lead

Affirm San Francisco , CA 94118

Posted 4 months ago

The Market Development team is looking for an Omnichannel Marketing Lead who will be responsible for developing and executing Affirm's B2B2C omnichannel marketing strategy. The goal will be to increase Affirm's customer production adoption in-store, online and across channels at our retail partners.

WHAT YOU'LL DO

  • Develop Affirm-branded physical and digital merchandising campaigns

  • Co-branded creative by working with our merchant partner, and third-party agencies

  • Pricing, promotional, and seasonal strategies

  • Customer segments and the corresponding audience-specific campaign initiatives

  • Relationships with third-party merchandising and operations partners (printing, setting, verifying)

  • Playbooks that synthesize marketing strategies for our various retail archetypes

  • Innovative product & technology partnership opportunities that will drive marketing at scale

  • ROI models to measure marketing allocations

WHAT WE LOOK FOR

  • 5+ years' experience developing marketing activation strategies in the omnichannel retail space

  • Experience scaling marketing operations within hundreds of geographic markets/locations

  • Experience building digital and physical marketing programs for financial or technology products

  • A creative, nimble problem solver: you love taking complex problems and breaking them down into actionable, value-driving initiatives

  • Client empathy and understanding of how to navigate complex partner organizations

About Affirm

Affirm is reinventing credit to make it more honest and friendly. Started by PayPal co-founder Max Levchin, Affirm gives consumers the flexibility to buy now and make simple monthly payments. Unlike other credit options, Affirm offers transparent payment terms (no fees or compounding interest), and employs advanced technology to reach a broader consumer population.

#LI-SB1


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Omnichannel Marketing Lead

Affirm