Ogsse Social Media/ Marketing Assistant

Job Title:

OGSSE Social Media/ Marketing Assistant

Job Summary:

The Office of Graduate Student Success and Engagement (OGSSE) in the School of Management (SOM) at the University of San Francisco (USF) is seeking an enthusiastic and detail-oriented Social Media/ Marketing Assistant to join our team. This position is perfect for a college student who possesses strong creative skills and a passion for social media marketing. As a Social Media/ Marketing Assistant, you will play a key role in promoting OGSSE's services, programs and events to students through engaging content and effective social media strategies. This is an exciting opportunity to gain hands-on experience in the field of digital marketing while contributing to the success of our department.

Full Job Description:

The ideal candidate will be available to work throughout both the fall 2023 and spring 2024 semester.

WHAT YOU WILL DO

• Work alongside the OGSSE team to create actionable plans for social media campaigns and event promotions.

• Build community by interacting with followers, students, and other USF offices and answer questions through social pages.

• Monitor postings to ensure brand messages are consistent across marketing channels and mediums.

• Attend bi-weekly OGSSE meetings to check-in on projects, share concepts and ideas, and stay collaborative within the team.

• Utilize Canva or similar design tools to create visually appealing graphics, flyers, and other promotional materials for social media platforms.

• Manage and update social media accounts, with a particular focus on Instagram, with engaging and informative content related to OGSSE resources and events.

• Track and analyze engagement metrics, such as reach, impressions, likes, comments, and shares, to identify trends and optimize future social media campaigns.

• Write captivating and concise captions that effectively communicate the value of our services, events, and resources to our target audience.

• Conduct research to find relevant and trending hashtags for Instagram, incorporating them strategically into posts to maximize discoverability and engagement.

• Monitor and respond to comments, messages, and mentions on social media platforms promptly and professionally.

• Stay updated on industry trends, best practices, and emerging platforms to ensure our social media presence remains fresh and innovative.

• Assist with other marketing and communication tasks as needed.

• Capture photos at OGSSE events to post on social media.

• Like all of our student employees, assist with general OGSSE questions, event operations as scheduled, and events as needed.

WHAT YOU BRING

• Familiar with collaboration tools like Slack, Instagram, Facebook, TikTok and Google Suite

• Familiarity with Canva

• Ability to work independently, as well as within a team on larger projects

• A strong sense of cultural trends and design

• Comfort working within brand guidelines and templates to keep marketing cohesive, on-brand, and consistent

• Collaborative skills and ability to take feedback and implement it into work

• Strong social and communication skills, quick learner, and comfortable with a variety of organizational systems

• Hunger to learn and grow with an open mind to new concepts, ideas, and design theories

• Ability to work 15 hours per week during the academic year.

BONUS EXPERIENCE

• Familiarity with the Adobe Creative Suite

• Copywriting and/or proofing experience

• Photography and/or Video experience (editing is a huge plus!)

Please submit your application with a resume and send us some examples of social media you love or have published yourself.

Full-Time/Part-Time:

Part time

Pay Rate:

Hourly

Salary Range :

$18.07