Rhone Stamford , CT 06901
Posted 2 months ago
About the Company:
Founded in 2014, Rhone is a performance lifestyle brand dedicated
to championing mental fitness. Engineered for optimal style,
comfort, and performance, our clothing is designed to enhance
every aspect of the active individual's life. Led by brothers
Nate & Ben Checketts, Rhone is fueled by a clear vision:
positively impacting lives through a commitment to physical and
mental fitness, inspiring community, and crafting
performance-driven products. Rhone's purpose is straightforward
yet impactful: to inspire those who challenge themselves in their
relentless pursuit of progress. In addition to a robust
E-commerce business and a strong wholesale presence, Rhone
currently has 15 retail stores across the U.S., all of which are
used for building community through various initiatives such as
the brand's signature Mind & Muscle events. More information can
be found at www.rhone.com ( https://www.rhone.com )
About the role:
We are looking for an experienced Manager, Offline Performance
Marketing to join our Performance Marketing team. This role will
be pivotal in driving new customer acquisition through offline
channels and will define the strategy, manage, and scale
efficiently customer acquisition through offline paid marketing
channels. You will report to the Director of Performance
Marketing and work alongside a collaborative team.
What you'll do:
Channel Management
Define the strategy, manage, and efficiently scale new customer
acquisition through offline paid marketing channels, including
but not limited to, podcasts, direct mail, radio, catalog, TV
Effectively manage all offline budgets and performance ensuring
that we are achieving channel-specific and top-line goals
Own all aspects of day-to-day offline marketing channel
management: audience targeting, creative development, media
buying, optimization, and CAC measurement
Collaborate with the creative, product marketing, and
copywriting teams to develop content for offline channels to
ensure key product features are communicated interestingly and
engagingly
Drive continuous improvement by turning insights into testable
hypotheses, running experiments, mining data for optimization
opportunities, and negotiating attractive media rates and deals
Be agile and flexible in pivoting when needed to align on
business priorities
Embed "Test, Learn & Optimize" into all activity - ensuring we
are always building on our knowledge and driving performance with
all growth marketing campaigns and leveraging A/B tests and
experiments to constantly improve our efforts
Develop alignment between Growth, CRM, and Site to ensure
consistent user experience and cohesive brand messaging across
creative
Stay on top of industry trends, competitive analysis, and
present information about new tools and opportunities, and
produce recommendations to advance our practices
Data Analysis
Aid in new channel testing by tracking KPIs, measuring
success, helping to evaluate our current marketing mix
Ensure that we are properly tracking the impact of each new
offline channel test and that we are understanding traffic,
conversion, and revenue impacts
Conduct in-depth analyses, draw actionable insights, and
distill key takeaways while looking to understand how our breadth
of data helps us make actionable decisions
Constantly looking for and proposing new opportunities to
expand our marketing mix - always asking, "Where is our customer
and how do we attract them?"
What you'll bring:
4+ years of experience in similar roles with
Solid understanding of growth marketing with a fast-growing
brand; DTC retail preferred but not required
Deep knowledge of growth marketing best practices and KPI
tracking.
Experience in a wide breadth of offline growth channels such as
direct mail, podcasts, TV, etc.
Strong attention to detail, high level of organization, and
interest in developing process
Exceptional time management skills and the ability to work
independently and meet tight deadlines in a fast-paced
environment.
Strong communication and interpersonal skills, with the ability
to collaborate effectively with cross-functional teams
A passion for creating engaging and exciting growth campaigns
Confidence in challenging the status quo and backing up
questions with data
Ability to adapt to changes in priorities and work well under
pressure
Advanced Excel & data analysis skills
What you'll get:
Competitive Compensation
401k Incentive Savings Plan
Health, Dental, Vision, and other Ancillary Benefits
Advancement Opportunities
Open PTO Policy
Discount on clothing plus semi-annual gift card allotment
Job Type: Full Time
Reports to: Director, Performance Marketing
Location: Hybrid: Stamford, CT
Rhone Apparel, Inc is an equal-opportunity employer and is
committed to providing a workplace free from harassment and
discrimination. We are committed to recruiting, hiring, training
and promoting qualified people of all backgrounds, and make all
employment decisions without regard to any protected status." />
Rhone