Offline Performance Marketing Manager

About the Company:

Founded in 2014, Rhone is a performance lifestyle brand dedicated
to championing mental fitness. Engineered for optimal style,
comfort, and performance, our clothing is designed to enhance
every aspect of the active individual's life. Led by brothers
Nate & Ben Checketts, Rhone is fueled by a clear vision:
positively impacting lives through a commitment to physical and
mental fitness, inspiring community, and crafting
performance-driven products. Rhone's purpose is straightforward
yet impactful: to inspire those who challenge themselves in their
relentless pursuit of progress. In addition to a robust
E-commerce business and a strong wholesale presence, Rhone
currently has 15 retail stores across the U.S., all of which are
used for building community through various initiatives such as
the brand's signature Mind & Muscle events. More information can
be found at www.rhone.com ( https://www.rhone.com )

About the role:

We are looking for an experienced Manager, Offline Performance
Marketing to join our Performance Marketing team. This role will
be pivotal in driving new customer acquisition through offline
channels and will define the strategy, manage, and scale
efficiently customer acquisition through offline paid marketing
channels. You will report to the Director of Performance
Marketing and work alongside a collaborative team.

What you'll do:

Channel Management

• Define the strategy, manage, and efficiently scale new customer
  acquisition through offline paid marketing channels, including
  but not limited to, podcasts, direct mail, radio, catalog, TV

• Effectively manage all offline budgets and performance ensuring
  that we are achieving channel-specific and top-line goals

• Own all aspects of day-to-day offline marketing channel
  management: audience targeting, creative development, media
  buying, optimization, and CAC measurement

• Collaborate with the creative, product marketing, and
  copywriting teams to develop content for offline channels to
  ensure key product features are communicated interestingly and
  engagingly

• Drive continuous improvement by turning insights into testable
  hypotheses, running experiments, mining data for optimization
  opportunities, and negotiating attractive media rates and deals

• Be agile and flexible in pivoting when needed to align on
  business priorities

• Embed "Test, Learn & Optimize" into all activity - ensuring we
  are always building on our knowledge and driving performance with
  all growth marketing campaigns and leveraging A/B tests and
  experiments to constantly improve our efforts

• Develop alignment between Growth, CRM, and Site to ensure
  consistent user experience and cohesive brand messaging across
  creative

• Stay on top of industry trends, competitive analysis, and
  present information about new tools and opportunities, and
  produce recommendations to advance our practices

Data Analysis

• Aid in new channel testing by tracking KPIs, measuring
  success, helping to evaluate our current marketing mix

• Ensure that we are properly tracking the impact of each new
  offline channel test and that we are understanding traffic,
  conversion, and revenue impacts

• Conduct in-depth analyses, draw actionable insights, and
  distill key takeaways while looking to understand how our breadth
  of data helps us make actionable decisions

• Constantly looking for and proposing new opportunities to
  expand our marketing mix - always asking, "Where is our customer
  and how do we attract them?"

What you'll bring:

• 4+ years of experience in similar roles with

• Solid understanding of growth marketing with a fast-growing
  brand; DTC retail preferred but not required

• Deep knowledge of growth marketing best practices and KPI
  tracking.

• Experience in a wide breadth of offline growth channels such as
  direct mail, podcasts, TV, etc.

• Strong attention to detail, high level of organization, and
  interest in developing process

• Exceptional time management skills and the ability to work
  independently and meet tight deadlines in a fast-paced
  environment.

• Strong communication and interpersonal skills, with the ability
  to collaborate effectively with cross-functional teams

• A passion for creating engaging and exciting growth campaigns

• Confidence in challenging the status quo and backing up
  questions with data

• Ability to adapt to changes in priorities and work well under
  pressure

• Advanced Excel & data analysis skills

What you'll get:

• Competitive Compensation

• 401k Incentive Savings Plan

• Health, Dental, Vision, and other Ancillary Benefits

• Advancement Opportunities

• Open PTO Policy

• Discount on clothing plus semi-annual gift card allotment

Job Type: Full Time
Reports to: Director, Performance Marketing
Location: Hybrid: Stamford, CT
Rhone Apparel, Inc is an equal-opportunity employer and is
committed to providing a workplace free from harassment and
discrimination. We are committed to recruiting, hiring, training
and promoting qualified people of all backgrounds, and make all
employment decisions without regard to any protected status." />