National Sales & Marketing Specialist

POSITION: National Sales & Marketing Specialist

DIRECT REPORT: Portfolio Sales and Marketing Manager, Level II, Cardinal Group Management

COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $45,000 - $55,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

SUMMARY

This is a fast-paced, travel-heavy (up to 95%) National Sales & Marketing Specialist role supporting all student housing communities. This position will wear many hats, from managing leads and crafting marketing materials to conducting on-site assessments and training new Leasing & Marketing teams. This position will also be responsible for collaborating with leadership on developing and implementing leasing & marketing strategies. Strong communication, analytical skills, and the ability to work independently are essential.

RESPONSIBILITIES:

• Support remote leasing activities as directed by the team lead, encompassing lead follow-up, pipeline management, crafting and dispatching e-blasts, conveying urgency messages, and facilitating renewal contacts. Guide prospects through the application process and oversee lease distribution.

• Collaborate with Portfolio Sales and Marketing Managers in conducting comprehensive analyses of Red Light communities, contributing to leasing and marketing strategies, organizing training sessions, and ensuring team implementation of devised plans.

• Conduct thorough travel assessments at each community, communicating identified needs and progress to Portfolio Sales and Marketing Managers as well as Portfolio Managers.

• Facilitate smooth transitions by offering onboarding and training support for incoming communities in support of the Portfolio Sales and Marketing Manager overseeing the new asset.

• Organize monthly training calls for new Leasing and Marketing Team Leads (LMTLs) and track attendance of incoming team members to ensure active participation.

• Support Portfolio Sales and Marketing Managers in assigned projects, as delegated by the team, lead.

• Document time spent on projects for accurate billing back to communities that have received assistance.

• Develop and maintain a comprehensive LMTL resource page on the Marketing Department's websites, featuring recorded training, How-to guides, and additional resources.

• Assist Portfolio Sales and Marketing Managers in conducting interviews for critical vacant onsite positions.

• Act as a temporary replacement for Portfolio Sales and Marketing Managers during their time off, ensuring the completion of essential weekly tasks and serving as the primary point of contact for onsite teams.

• Participate in the development, deployment and maintenance of leasing and marketing tools, strategies, strategy documents, workflows, SOPs, training deliverables and other operational materials.

• Participate in the testing of new tools, workflows and SOPs and provide quality control feedback on new and existing processes.

• Provide exceptional customer service/assistance to communities and HQ team members

• Expect travel commitments of up to 95%, as directed by the team lead.

QUALIFICATIONS:

• Strong attention to detail.

• Supervisory and leadership experience

• Independent sound decision-making and problem-solving skills.

• Organizational and time management skills.

• Capability to explain solutions in non-technical terms.

• Excellent written and verbal communication skills.

• Multi-disciplines and multi-functional approach to performing job responsibilities.

• Analytical, interpersonal, listening, organizational, evaluation, research and statistical skills.

• Minimum three to five years of experience in property management.

• Express ideas and information clearly and concisely.

• Ability to embody the Cardinal Culture and Cardinal Core Values every day.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment and also have frequent exposure to outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member regularly required to stand; walk; reach with hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including, but not limited to rain, snow, heat, hail, wind and sleet.

The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.