Heineken Global Petaluma , CA 94999
Posted 2 weeks ago
There's Always a Seat at Our Bar
The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future - whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.
What You'll Get
Retirement - up to 5% contribution on 401K plan
BEER - and non-alcoholic Lagunitas beverages
Schwag
Gym Membership - $50 monthly reimbursement for that beer belly (or at least to prevent it)
Pet Insurance - keep your fur babies covered with pet insurance options
Wheels
Skills to Pay the Bills - professional development, 24/7 operation
Opportunities
Please note - pay band may vary, based on where you reside. The listed pay band is reflective of the city associated with this opening: Petaluma
Relocation is not required for this US-based national role
The Gist
The Execution Manager will design, plan & execute the sales execution strategy for Lagunitas, including Picture of Success implementation through our Field Sales Managers. To do so, they will: develop and prioritize channels, identify negotiation strategies, coordinate services, communicate client needs, and meet consumer needs - based on the guidelines of each brand of the portfolio.
What You'll Do
Channel Strategy
Participate in the development and implementation of the commercial strategy which includes concrete sales plans and budgets for its channel/customers by:
providing and analyzing relevant information:
monitoring the performance of assigned brands/products/Field Sales Managers/Distributor partners
executing in accordance with channel strategies and brand guidelines
Develop and manage priority channels, customer plans and customer relations.
Responsible for designing, managing, and directing (strategically and operationally), all those actions carried out at the point of sale.
Identify priorities, weaknesses and opportunities of the teams on the ground and:
develop marketing plans and strategies for our products
supervise their implementation
Ensure the execution of sales objectives at all points of sale. The 6 objectives are:
Price
Availability
Visibility
Promotions
Space
Payment conditions and volume
Analyze information pertaining to the development and growth of your team, to identify possible threats or sales losses at points of sale.
Develop and provide continuity to the annual events strategy, collaborating with sales and marketing stakeholders.
Design the annual events execution strategy, according to brand guidelines and the role of each product in the company's portfolio.
Manage the events budget and follow up to comply with the annual agenda and policies.
Channel Development and Brand Activities
Identify customer needs and opportunities through ongoing relationships with operational marketing coordinators and key customers.
Design annual activity plans (Promotion / Merchandising) by channel.
Develop and execute brand and/or promotional actions with clients.
Development of innovative and effective POS material.
Provide training and qualification to the Sales Force for correct commercial execution (visibility, price, among others).
Carry out control and monitoring (quantitative and qualitative) of the different activities.
Verify the appropriate display of products in the best locations within the businesses.
Coordinate the needs of materials for the point of sale (refrigerators, buckets, among others), as well as their use, control and maintenance
Efficiently provide the required elements within the assigned budgets and within the usage policies.
Analyze and organize the opportunities generated from the trade census and market opportunities according to budget.
Budget Management
Develop, track and implement best in class budget management tool for best in class ROI structure
Prepare annual budgets for brand activities for your channel, for approval by the Head of Sales
Provide monthly monitoring of expenses vs. budget.
Other duties as assigned
What We're Lookin' For
Bachelor's degree from accredited college or university desired.
Minimum of 5 years of industry experience selling products on a regional basis to chains, distributor management, etc.
Successful experience managing beer distributors and buyers.
Knowledge and use of IRI/Nielsen syndicated data and VIP sales reporting systems.
Extensive understanding of the industry, products, competitors and pricing strategies.
In-depth knowledge of the three tier distribution system; Knowledge of State Liquor Board rules & regulations.
Thrives in a fast-paced environment; willing to work flexible schedule, including weekends/evenings/holidays/overtime.
Passion for Lagunitas and the beer business.
Strong level of knowledge of beer and the brewing process.
Outgoing/High energy; enjoys public interaction.
Excellent communication skills, both verbal and written.
Ability to work independently and stay organized, motivated, focused and efficient.
Ability to work effectively with people at different levels across the organization and externally.
Goal oriented with ability to demonstrate impeccable integrity and honesty.
Proficient in MS Office (Word, Excel, Outlook, PowerPoint).
Experience leading a sales team
Key Relationships
Reports directly into our SVP of Sales.
Frequent interaction with National Accounts and Sales teams.
Has direct reporting lines with all Field Sales Managers that report to this role as well as the Market Managers in the field
Internal Sales
Marketing
Coordinate the "Cycle planning" of brands for their channel
Ensuring the proper implementation of the activities.
Finance
Human Resources, Payroll
Manage staff development.
Execute organizational development plan (climate, benefits).
Coordinate teamwork problems and provide solutions.
External POP, Merchandising and Services Providers
Clients
Respond to complaints or requests for services.
Establish new business opportunities
Physical Stuff
Come as You Are
At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.
Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma
Job Segment: Payroll, Field Sales, Sales Management, Manager, Finance, Sales, Management
Heineken Global