Influences and collaborates directly with business owners, managers and associates at affinity partners, including but not limited to realtors, trade associations, utility companies, schools and others to drive sales volume, revenue and market penetration through the development and or execution of affinity agreements and lead generation initiatives.
Primary Responsibilities and Essential Functions
Evaluates and drives the performance of current sales portfolio on an ongoing basis, including sales volume, revenue, market penetration and other factors. Identifies underperforming partners and develops approaches and strategies to increase sales. Ensures sales quotas are achieved while maintaining quality customer service.
Partners with National Account Manager and Referral team to drive incremental results b executing new affinity partner agreements and contracts, strategies and plans to promote the company's interests.
Sources and calls on potential new sales partners and may be involved in the negations of local contracts.
Plans and executes account initiatives including training partner contacts, conducting sales meetings and events, developing and awarding contests and incentives, tracking competitive activity and recommending partner specific offers and sales campaigns. Ensures that referral program awards are consistent with results and that clear expectations are set.
Partners interdepartmentally and regionally to maximize sales and drive penetration in assigned territories. Works with National Partnership Account Manager and Marketing group to develop marketing materials as needed
Proactively shares local market information and identifies strategies and plans to address competitor activity in fluid competitive markets. Remains current on competitor activities, pricing and product offerings and leverages competitive knowledge to favorably position Cox product and services.
Serves as a community representative of Cox Communications that is recognized as a subject matter expert. Establishes a presence in the community through participation and leadership of relevant boards, trade associations and committees. Develops and cultivates long term relationships with industry partners in order to maximize revenue growth
2 or more years of experience required in related field (Marketing, Sales, Sales Operations)
Excellent interpersonal, leadership, presentation, and collaborative skills
Strong organizational and territory management skills
Strong knowledge of MS Office Suite, CRM and database tools
Ability to perform data analysis and interpretation to make data based decisions.
Sales and Negotiation skills
Global perspective to continually protect Cox's best interests
Ability to identify market trends and communicate to leadership
BS/BA degree in related discipline
Experience in telecommunications industry desired