National Account Manager

Tegna Fayetteville , AR 72701

Posted 3 days ago

The National Account Manager (NAM) on our team is charged with managing the ad solutions that are sold by CoxReps Account Executives (AEs). The National Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong ROI.

Responsibilities:

  • Prepares pre-sale material including TV and/or Digital inventory avails- sports, specials, and any other recommendations for our National revenue business.

  • Demonstrates proof of performance for customer campaigns. This includes production, providing clients with broadcast posts and digital campaign performance recaps.

  • Partners with CoxReps Account Executives with maintenance of broadcast and digital contracts, make-goods, and overall customer service.

  • Works to prepare and sell through make-goods. Resolves scheduling issues and program changes.

  • Works with all departments in the station to fulfill sponsorships and promotions.

  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers' traffic.

  • Able to make decisions and solve problems independently on behalf of designated CoxReps Account Executives.

  • Understands TEGNA and station's products, processes, and services in order to articulate to clients, when appropriate.

  • Partners with designated CoxReps Account Executives to develop new/incremental revenue.

  • Partners with Digital Sales support and management on the execution of digital campaigns sold by National Rep Firm Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery and communication.

  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.

Job Requirements:

Requirements:

  • Related experience in account management or client services, preferably within the advertising industry

  • Working knowledge of Microsoft Office suite/Wide Orbit Sales & Traffic/Matrix

  • Ability to work effectively as part of a team as well as independently.

  • Ability to handle multiple tasks and projects effectively under deadline pressure.

  • Creative and able to adapt quickly to change.

  • Position requires strong written and verbal communication skills, as well as strong organization and time management.

  • Commitment to high quality of work and excellent client services

  • Excellent organizational skills

  • Ability to identify problems and solve them through innovative solutions and sound judgement

  • Familiarity of Google Analytics, Google Ad Manager a plus

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

URL blocked - click to apply

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TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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National Account Manager

Tegna