Incpg Union, KY , Boone County, KY
Posted 2 days ago
Job Title: Senior Trade Marketing Lead - Kroger & Albertsons Account Location:
Cincinnati, OH or Remote Overview: As a Senior Trade Marketing Lead overseeing the Kroger & Albertsons account, you will play a pivotal role in providing analytical support and developing sales and trade strategy to achieve segment growth and financial targets. This position is a unique blend of National Account Sales, Trade Fund Management, Category Insight, Category Management, Shopper Marketing and Data Analytics, requiring strong cross-functional competency.
Key Responsibilities: Account Management: Lead and manage the Kroger & Albertsons account, developing and nurturing strong relationships with key stakeholders.
Drive collaborative efforts to achieve growth and financial targets. Trade Marketing and Sales Strategy: Develop and implement trade marketing and sales strategies aligned with overall business objectives.
Utilize data analytics to identify opportunities, trends, and areas for improvement. Cross-Functional Collaboration: Work closely with Sales, Shopper Marketing, Consumer Insights, and Category Management teams to ensure coordinated efforts and holistic strategies.
Provide leadership and guidance in a cross-functional environment. Experience with Kroger & Albertsons: Utilize your expertise and experience with Kroger and/or Albertsons to tailor strategies to the unique dynamics of these accounts.
Leverage understanding of 84.51 to enhance data-driven decision-making. Sales & Trade Finance: Demonstrate proficiency in sales and trade finance to develop and manage budgets effectively.
Provide financial insights and recommendations to optimize trade investments. National Account Strategy: Be a self-starter capable of developing and executing national account finance and sales strategies.
Drive initiatives to enhance market share and profitability. Qualifications and Skills: Bachelor's degree in Business, Marketing, or a related field (MBA is a plus). years of experience in trade marketing, sales, and account management, with a focus on Kroger and/or Albertsons.
Proven success in developing and implementing trade marketing and sales strategies. Experience with 84.51 data analytics platform. Strong analytical skills and proficiency in sales and trade finance. Self-motivated with the ability to drive national account strategy and execution.
Incpg