Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, SweetIQ, and United Kingdom media company Newsquest. To connect with us, visit www.gannett.com.
The National Account Manager is primarily focused on supporting and growing the business for the Strategic Accounts channel by growing revenue with existing customers, as well as in identification and support of new advertising prospects through the funnel. Additionally, the Sales Account Manager works with internal departments as a partner in developing complex advertising solutions and works directly with the clients to provide superior customer relationship management. Other activities include attending client meetings, creating advertising media plans, using independent judgment in negotiating terms, and managing the full lifecycle of day-to-day account management activities, including the successful launch, maintenance and growth of all campaigns.
PILLARS FOR SUCCESS IN ROLE:
Retention Through ability to develop long term client partnerships, and excellent communication skills with major brands, as well as multiple suborganizations
Performance Balancing corporate goals/KPIs along with achieving those of clients
Sales Constant evaluation of upselling and new selling opportunities to achieve individual and segment objectives and growth
Team Partnership Main POC for clients and internal executing partners. Candidate must be able to excel with multiple internal and external team members through organization, accountability and excellence of service in a fast-paced team environment.
ESSENTIAL JOB FUNCTIONS:
Work with assigned Brand Manager(s) on proposals, in order to meet client objectives, collaborating with various cross-company teams to develop best advertising solutions as needed
Develop and revise media plans with existing accounts by analyzing historical data on customer spending, as well as considerations of client objectives, timing, product offerings, product performance and inventory availability
Project manage and coordinate campaign execution (contract development and execution, customer onboarding/hand off with client services, billing, collaborate on campaign performance reports/customer reviews and ongoing client retention activities with client services)
Project manage internal creative builds and sponsorship/custom programs working as a liaison between client/creative agency and internal teams towards successful execution.
Collaborate closely with Client Services and Client Strategy to identify and own up-sell/cross-sell opportunities with the client
Ensure effective communication with sales teams to understand and anticipate customer needs, and ensure that advertising solutions meet those needs while setting internal and external expectations
Provide high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues
Provide support on print business where applicable
Participate in project work as directed by supervisor
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Experience working with research, sales and operations to execute solutions
Excellent analytical and interpretative skills
Excellent interpersonal skills
Excellent written and oral communication skills
Excellent organizational skills
Strong knowledge of online media
Must be able to work in a fast-paced, high-pressured, dynamic environment, with tight deadlines
Must be able to constantly prioritize workload with minimal supervision and manage multiple projects
Must be a team player and key strategist
Bachelor's Degree (or equivalent combination of education/experience and/or training)
3 years working experience in digital advertising
Microsoft Office (Outlook, Word, Excel and Powerpoint), CRM or Order Management/Workflow systems experience a plus
We offer an energized, passionate team within a fun & flexible workplace. An opportunity to work alongside digital leaders and visionaries. We provide an elite benefits package that includes: PTO & Paid holidays, Medical, Dental, 401k, and other benefits.
Gannett Co., is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
Job Family WCS Account Management
Job Function Marketing Solutions
Dallas, TX, USA
Shreveport, LA, USA
Gannett Co. Inc.