Multimedia Account Executive - Wlbt

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WLBT:

WLBT is Mississippi's flagship station and the dominant #1 local TV and digital media in Central Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage.

Jackson, MS is market #92 with a 24-county DMA. It is Mississippi's largest TV market and state capital, offering great museums, several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors.

An extensive network of walking, running, and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you're a sports fan, we have you covered.

The Mississippi Braves, the AA team of the Atlanta Braves, calls metro Jackson home. We host the PGA with the Sanderson Farms Championship. We have two SWAC schools in our DMA, Jackson State and Alcorn State.

If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans have an easy drive to NOLA and Memphis.

The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family. Are you an aggressive and goal-oriented person with a strong competitive drive and determination to win?

A natural relationship builder and problem solver, often viewed by others as a leader on your sales team. One who always hits their budgets against all market conditions? If this describes you, then WLBT would love to add you to our winning local sales team.

This position requires someone with a high level of tenacity and closing ability to achieve sales budgets and create positive results for our clients across both broadcast and digital platforms. A great Local Account Executive must possess extensive product and market knowledge such that they assist their clients in defining marketing/business objectives and then recommending high-impact solutions that achieve those goals. WLBT believes in a client-focused approach and prides itself on addressing clients' needs, crafting custom solutions, and consistently delivering results that generate more revenue for our clients.

Job Summary/Description:

WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a Multimedia Executive. This position is responsible for identifying and reaching new clients in the market that will best take advantage of our television and digital solutions and then become a marketing consultant to the clients helping them define and achieve their business objectives.

Duties/Responsibilities include (but are not limited to):

• Conduct thorough client needs analysis, present proposed strategic solutions, and tactics, and provide follow-up assessments to measure the effectiveness of campaigns

• Utilize expanded B2B marketing resources to build compelling and creative solutions in a competitive landscape

• Develop new business and maintain current business within the assigned territory

• Sell across all product platforms, broadcast, digital, and OTT

Qualifications/Requirements:

• Ability to handle and prioritize multiple tasks to meet deadlines

• Outside sales experience preferred

• Strong PowerPoint and presentation skills preferred

• Self-motivated, high-energy salesperson

• Excellent organizational, time management, verbal, and writing skills

• Ability to be a team player!

• A strong work ethic and the ability to formulate and execute a daily plan is a must

• Must meet the Gray Television driving requirements and have a valid driver's license

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WLBT-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to fully vaccinate against the coronavirus before or by the first workday.