Multi-Channel Insights And Analytics Consultant (R1054007)

Iqvia Holdings Inc Deerfield , IL 60015

Posted 3 weeks ago

Job Description:

Join us on our exciting journey! IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

We are seeking Consultants for multi-channel marketing insight and analytics delivery team. The successful candidates will leverage their analytical skillset to guide the optimization of media campaigns (offline and online advertising) across Consumer and/or HCP. The individual will build visualizations, and a suite of reports, ensuring it meets client business needs. The consultant must be able to present complicated analytics in a clear and concise manner with client multi-channel insight team, advanced analytics team, and brand marketing.

The consultant may be asked to use advanced analytic outputs to provide data driven recommendations to plan, execute, and optimize integrated multichannel campaigns. Experience with digital audience quality (AdIQ), Rx impact, pathing analysis, voice of customer, user behavior, waterfall, and testing shall be used to improve the customer experience or content engagement. The Consultant should be familiar with the major web analytics tools, in particular with Adobe or Google Analytics. They should have knowledge and understanding of site QA, tagging requirements, CX tools, and tag management tools. Consultant will work with data enablement team to identify gaps in the data capture strategy and collaboratively implement enhancements. The ideal candidate will have a passion for insights and analytics in a healthcare environment.


  • Lead all analytic outputs to client: presentation format, quality of analysis, recommendations, optimizations, and interactions with agency partners and client stakeholders

  • Translate client needs into insightful and actionable deliverables and successfully convey the resulting insights, thereby building strong, trustworthy partnerships.

  • Development and presentation of customer insights recommendations to optimize media buying across HCP and/or DTC (Direct to Consumer) campaigns

  • Analyze Audience Quality reports, Rx Impact analysis, front end media data (Impressions, cost) to inform optimization recommendations including shifting spend toward placements that will improve quality of reach, efficiency, or conversion.

  • Identify new ways to analyze data which uncover new customer insights and drive greater client value.

  • Help develop and evolve current measurement capabilities to ensure IQVIA stays a leader in measurement and targeting capabilities.

  • Support the development of measurement plans, including recommending which KPIs to report on

  • Provide input into campaign testing strategies and partner with Advanced Analytics for test sizing.

  • Collaborate with client and internal IQVIA teams to provide input into content and message development as well as tactic and channel selection based on customer insights

  • Create easy-to-understand and insightful narratives and dashboards using visual storytelling tools (Tableau, etc.) and communicate the findings to internal as well as external stakeholders


  • 5+ years of digital marketing strategy, customer insights, or media analytics experience in the life sciences vertical

  • Experience working digital measurement products to understand Audience Quality and Rx Impact

  • Experience with integrated promotional campaigns across TV, digital display, search, mobile, email, direct mail, peer-to-peer, social media, and sales.

  • Experience with BI/Data visualization platforms (i.e.Tableau, PowerBI, Datorama) and/or digital experience analytics platforms (i.e. Deibel Insights, Tealeaf)

  • Experience creating customer insights and presenting to mid and senior-level decision makers


  • Self-directed and self-managed

  • Strong sense of diplomacy and client service

  • Exhibits a comfort level in customer facing situations when necessary

  • Polished oral and written communication skills

  • Strong knowledge of DTC media (TV, Billboard), digital (video, search, social) and emerging channels- addressable TV, targeted, programmatic

  • Proficiency in at least two or three digital marketing channel (Emails, Mobile Alerts, Search, Social, Display, Programmatic)

  • Proficiency in cross channel analysis (channel synergies, attribution, etc.)

  • Solid understanding of life science industry data, including IQVIA data assets (Xponent, Plan Trak, APLD) and core offerings a plus

  • Experience analyzing APLD data- Source of Business- New to Brand, Switch, or Continuing Patients

  • Strong skills in MS Excel, PowerPoint, and tools to support storytelling required

  • Strong collaboration and interpersonal skills including the ability to influence stakeholders with experience and data driven recommendations

  • Ability to manage multiple projects, juggle priorities and deliver on tight deadlines.

  • Experience with web analytics tools such as Google Analytics, Adobe SiteCatalyst a plus

  • Experience with web tagging tools such as Google Tag Manager


We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA

QVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities. Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA's Talent Acquisition team at to arrange for such an accommodation.

Job ID: R1054007

Apply Now Not ready to Apply?


  • Marketing Jobs

  • Business Analyst Jobs

  • Jobs in Chicago, Illinois

  • Marketing Jobs Chicago, Illinois

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Research Consultant


Posted 2 weeks ago

VIEW JOBS 8/8/2019 12:00:00 AM 2019-11-06T00:00 Description As a Competitive Analysis Consultant, you will assist in managing the flow, communication and evaluation of relevant competitive marketing information relating to Caterpillar aftermarket parts / component product businesses or the Energy & Transportation businesses. Job Duties/Responsibilities may include but are not limited to: * Assists the Competitive Analysis Manager in the systematic collection, evaluation and communication of competitive marketing intelligence. This includes: 1) collection and analysis of the actions, capabilities and strategies of competitive manufacturers on an ongoing basis, 2) updates of competitive activities and their impact on Caterpillar, 3) analysis of trends impacting Caterpillar businesses, and 4) analysis of the impact of Caterpillar's various businesses. * Works with a variety of internal and external sources for marketing related information and interpretation. Sources include external consultants, industry analysts, suppliers, dealers, customers and Caterpillar employees. * Provides leadership to Caterpillar businesses regarding potential sources of information about the industries in which they participate, their competitors, or other information about the external business environment that is required for their business decisions. * Assists in the project management, collection, analysis, and presentation of information required for targeted business intelligence projects which Caterpillar business teams or external customers need to make their business decisions and to support their business strategies. Works with business team managers (or external customers) to integrate the findings into their business decisions. * Coordinates with various non-marketing departments for their expertise on specific functional issues as well as provide them with input on marketing intelligence. * Overall responsibility for all facets of this service and provides direction and training to this position which is expected to work independently with minimal supervision Qualifications Required Qualifications: * Bachelor's degree from an accredited college or university * 5 or more years of job-related experience Desired Qualifications: * Master's degree in Business Administration or related fields * Strong analytical skills and ability to draw insight from diverse sources and broad/ambiguous data sets * Multi-functional experience * Strong written and oral communication skills, including capability in developing presentation material for executive management * Good judgment and the ability to garner the respect of business unit senior management. Additional Information: Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at Caterpillar is an Equal Opportunity Employer (EEO) EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply. #LI Caterpillar Deerfield IL

Multi-Channel Insights And Analytics Consultant (R1054007)

Iqvia Holdings Inc