Join us on our exciting journey! IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.
We are seeking Consultants for multi-channel marketing insight and analytics delivery team. The successful candidates will leverage their analytical skillset to guide the optimization of media campaigns (offline and online advertising) across Consumer and/or HCP. The individual will build visualizations, and a suite of reports, ensuring it meets client business needs. The consultant must be able to present complicated analytics in a clear and concise manner with client multi-channel insight team, advanced analytics team, and brand marketing.
The consultant may be asked to use advanced analytic outputs to provide data driven recommendations to plan, execute, and optimize integrated multichannel campaigns. Experience with digital audience quality (AdIQ), Rx impact, pathing analysis, voice of customer, user behavior, waterfall, and testing shall be used to improve the customer experience or content engagement. The Consultant should be familiar with the major web analytics tools, in particular with Adobe or Google Analytics. They should have knowledge and understanding of site QA, tagging requirements, CX tools, and tag management tools. Consultant will work with data enablement team to identify gaps in the data capture strategy and collaboratively implement enhancements. The ideal candidate will have a passion for insights and analytics in a healthcare environment.
Lead all analytic outputs to client: presentation format, quality of analysis, recommendations, optimizations, and interactions with agency partners and client stakeholders
Translate client needs into insightful and actionable deliverables and successfully convey the resulting insights, thereby building strong, trustworthy partnerships.
Development and presentation of customer insights recommendations to optimize media buying across HCP and/or DTC (Direct to Consumer) campaigns
Analyze Audience Quality reports, Rx Impact analysis, front end media data (Impressions, cost) to inform optimization recommendations including shifting spend toward placements that will improve quality of reach, efficiency, or conversion.
Identify new ways to analyze data which uncover new customer insights and drive greater client value.
Help develop and evolve current measurement capabilities to ensure IQVIA stays a leader in measurement and targeting capabilities.
Support the development of measurement plans, including recommending which KPIs to report on
Provide input into campaign testing strategies and partner with Advanced Analytics for test sizing.
Collaborate with client and internal IQVIA teams to provide input into content and message development as well as tactic and channel selection based on customer insights
Create easy-to-understand and insightful narratives and dashboards using visual storytelling tools (Tableau, etc.) and communicate the findings to internal as well as external stakeholders
5+ years of digital marketing strategy, customer insights, or media analytics experience in the life sciences vertical
Experience working digital measurement products to understand Audience Quality and Rx Impact
Experience with integrated promotional campaigns across TV, digital display, search, mobile, email, direct mail, peer-to-peer, social media, and sales.
Experience with BI/Data visualization platforms (i.e.Tableau, PowerBI, Datorama) and/or digital experience analytics platforms (i.e. Deibel Insights, Tealeaf)
Experience creating customer insights and presenting to mid and senior-level decision makers
Self-directed and self-managed
Strong sense of diplomacy and client service
Exhibits a comfort level in customer facing situations when necessary
Polished oral and written communication skills
Strong knowledge of DTC media (TV, Billboard), digital (video, search, social) and emerging channels- addressable TV, targeted, programmatic
Proficiency in at least two or three digital marketing channel (Emails, Mobile Alerts, Search, Social, Display, Programmatic)
Proficiency in cross channel analysis (channel synergies, attribution, etc.)
Solid understanding of life science industry data, including IQVIA data assets (Xponent, Plan Trak, APLD) and core offerings a plus
Experience analyzing APLD data- Source of Business- New to Brand, Switch, or Continuing Patients
Strong skills in MS Excel, PowerPoint, and tools to support storytelling required
Strong collaboration and interpersonal skills including the ability to influence stakeholders with experience and data driven recommendations
Ability to manage multiple projects, juggle priorities and deliver on tight deadlines.
Experience with web analytics tools such as Google Analytics, Adobe SiteCatalyst a plus
Experience with web tagging tools such as Google Tag Manager
We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA
QVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled
IQVIA, Inc. provides reasonable accommodations for applicants with disabilities. Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA's Talent Acquisition team at email@example.com to arrange for such an accommodation.
Job ID: R1054007
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