Multi-Platform Sales Account Executive

The Multi-Platform Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

About WWLP-22News Sales Team:

WWLP-22New's team of experienced consultants offer a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.

• Serve as the sales marketing lead driving revenue from for clients across all platforms.

• Responsible for using organizations powerful suite of marketing products and services to help local SMB's grow successfully.

• Establish, maintain and grow relationships with advertisers and agencies.

• Consistently communicate with clients on all business activity

• Complete knowledge of the market and competitive landscape.

• Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs.

• Meet and exceed performance management targets for account activity and revenue generation.

• Makes sales calls on existing and prospective clients.

• Maintains assigned accounts and develops new accounts.

• Prepares and delivers sales presentations to clients.

• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.

• Provides clients with information regarding rates for advertising placement in all media.

• Develop and execute multiplatform advertising schedules with clients.

• Works with clients and station personnel to develop advertisements.

• Performs other duties as assigned.

• Requirements & Skills:

• Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.

• Minimum one year's experience in sales, preferably in the media field.

• Valid driver's license with an acceptable driving record.

• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.