The Boston Herald, a subsidiary of MediaNews Group, is seeking a Multi Media Account Executive to join the team! MediaNews Group offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and print. We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and print. We are transforming the news industry.
The Multi Media Account Executive is responsible for the sales and development of digital marketing campaigns for target businesses and organizations. This role handles a high percentage of transactional selling with a large number of accounts. This position is responsible for an assigned territory or category, and reports to a Sales Manager or Director. The ideal candidate will have solid experience with SEO, SEM advertising sales and account management.
Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category
Possess a thorough knowledge of print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives
Develop prospecting leads using a variety of sources, including digital, radio, TV and direct mail
Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition
Understand how the competition sells their products and services, including rates and specials
Keep records of products sold to customers and look for ways to increase advertiser spend
Create marketing presentations and solution-based needs proposals based on information provided by the customer
Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)
Analyze and interpret key sales metrics and develop strategies to reach sales success
Work with appropriate departments to create compelling media solutions for advertisers
Consistently develop and manage a sales pipeline through CRM
Provide reliable forecasts and revenue projections. Meet all required performance metrics detailed by management and perform at or above the assigned sales quota
Own the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team
Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques.
Bachelors degree preferred. High school diploma/GED required.
Proven track record of success driving revenue (e.g., ability to capture and close the deal).
Existing book of business and contacts/relationships within a defined territory or category preferred. 2-4 years media sales experience required.
Proven track record of success in online media sales, direct experience with selling ad serving, rich media, email, online media or technology required.
3+ years of applicable sales experience in SEM Sales with proficiency in the concepts and methodology of SEM campaign execution required.
Excellent presentation, negotiation and customer relationship skills.
Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills.
Ability to work in a fast-paced, deadline-oriented, dynamic environment.
Professional, outgoing and friendly and able to adapt sales techniques and presentations.
Proficient at personal goal setting and demonstrates a drive to succeed goals required.
Analytical skills required for work on data-driven summary reports on campaign performance.
Proficiency in Outlook, Excel, Word, and PowerPoint required.
Google AdWords and Analytics Certification preferred.
Media News Group