Multi-Channel Marketing Advanced Analytics-Consultant (R1032306)

Iqvia Holdings Inc Plymouth Meeting , PA 19462

Posted 2 weeks ago

Job Description:

Join us on our exciting journey! IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

We are seeking associate consultants for the multi-channel marketing (MCM) advanced analytics team. Successful candidates will leverage their analytical skillset in areas such as statistical analysis, econometric modeling, data mining, reporting and optimization to relate sales and marketing activities to financial results. Through true collaboration with client and partner teams, the successful candidate acquires, massages, cleanses and structures data from multiple sources to deliver key analytics-based insights to drive business decisions.

Additional responsibilities include

  • Collaborate with project leads and clients to gather business requirements

  • Translate client business problems into analytical problems, and recommend data and analytical approaches to address business problems / issues

  • Work with project leads to define project scope and develop analysis approach

  • Extract and process large quantities of data from databases and other data marts in support of assignments

  • Use data extraction, manipulation, and interpretation to provide useful, actionable insights

  • Help create and analyze meaningful performance reports / analytic output as per the requirements and instructions

  • Under direction of consultants, conduct analyses using analytic techniques such as; statistical analysis (test vs. control); statistical / econometric modeling; customer segmentation and targeting; and ROI analysis

  • Report results of statistical analyses, including information in the form of graphs, charts, tables and other visualizations (including client-facing dashboards)

  • Implement solutions and provide recommendations that drive results for client campaigns and larger business objectives

Skills/Requirements

  • Master's degree in statistics, business analytics, mathematics, economics, or engineering, or other quantitative field required

  • 2-3 years of experience in executing analytics assignments

  • 1+ year experience in quantitative digital marketing arena

  • Background of working with pharmaceutical and/or healthcare data is a plus

  • Proficient in SQL, Microsoft Suite (Word, Excel & Power Point) and Tableau

  • Intermediate hands-on programming skills in R, Python and/or SAS

  • Keen attention to detail and track record of delivering high-quality analyses

  • Strong oral and written communication skills

  • Solid experience using statistical concepts, modeling and experimental design

  • Self-discipline to plan ahead and organize tasks to meet deadlines

  • Experience with customer databases and data integration techniques

  • Experience presenting quantitative results is a plus

  • Proficiency in at least one digital marketing channel (Email, Mobile Alerts, Search, Social, Display, etc.)

The ideal candidate will possess a solid understanding of analytic industry issues and trends, and have an understanding or strong desire to learn about businesses in the pharmaceutical / healthcare vertical.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled'

We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA

Job ID: R1032306

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Multi-Channel Marketing Advanced Analytics-Consultant (R1032306)

Iqvia Holdings Inc