Mrktng Programs Associate Director

IHS Markit New York , NY 10007

Posted 6 months ago

Department overview:

The Marketing team is responsible for developing and managing marketing strategy, brand awareness and lead generation activity across all products, regions and functions. This includes the delivery of sales and product support.

Position summary

The Associate Director, Marketing will be responsible developing and executing on marketing plans for the pricing, valuations and reference data businesses within Financial Services. A strong marketing generalist, the individual will contribute to the development, execution and follow up of multi-touch campaigns.

Duties & accountabilities

  • Marketing program development

  • Research and develop marketing campaigns that support the strategic objectives of the business

  • Build relationships and consult with stakeholders across the business to ensure plans are appropriate conceived and targeted

  • Lead generation

  • Segment and target the appropriate audiences in partnership with product, sales and account management

  • Track and report on the performance of all tactics and campaigns using Salesforce dashboards and other metrics and ensure campaigns are optimized and delivering on objectives

  • Content marketing

  • Identify opportunities for strategic content that will deliver on marketing objectives

  • Create, edit and rewrite copy to make it suitable for multiple delivery channels

  • Identify channels and distribution opportunities

  • Manage the development of digital campaign assets using Eloqua, Pardot and other tools

  • Events

  • Create and manage event plans and budgets in support of the overall marketing plan

  • Execute on those plans in partnership with the event management team and other marketing staff

  • Proactively partner with internal cross functional teams and outside vendors including marketing operations, creative services, central events, and social media.

  • Experience with CRM and marketing automation platforms (salesforce.com and Eloqua preferred)

Business competencies

Education and experience

Knowledge of the financial services industry preferred
7+ years of experience with a BA, BS or equivalent

Outstanding written and spoken English

Commercial awareness

Good understanding of global financial markets, current issues and competitive landscape

Ability to negotiate contracts and foster relationships with key suppliers

Personal competencies

Personal impact

Track record of driving excellence

High level of creativity; ability to think "outside the box"

Exception energy, drive and stamina

Strong time management skills and ability to effectively multitask

Strong work ethic

Communication

High standard of verbal and written communication with internal and external audiences

Strong presentation skills

Teamwork

Strong team player with ability to manage and lead through influence, persuasion and negotiation. Excels working in a martrix environment.

It is the policy of IHS Markit to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, IHS Markit will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. For candidates in the US, we are a participant in E-Verify (see link below).

EEO is the Law

EEO is the Law Supplement

Right to Work

Pay Transparency Policy

E-Verify

Current ColleaguesIf you are currently a colleague with IHS Markit please apply internally via Workday.


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Mrktng Programs Associate Director

IHS Markit