The Marketing team is responsible for developing and managing marketing strategy, brand awareness and lead generation activity across all products, regions and functions. This includes the delivery of sales and product support.
The Associate Director, Marketing will be responsible developing and executing on marketing plans for the pricing, valuations and reference data businesses within Financial Services. A strong marketing generalist, the individual will contribute to the development, execution and follow up of multi-touch campaigns.
Duties & accountabilities
Marketing program development
Research and develop marketing campaigns that support the strategic objectives of the business
Build relationships and consult with stakeholders across the business to ensure plans are appropriate conceived and targeted
Segment and target the appropriate audiences in partnership with product, sales and account management
Track and report on the performance of all tactics and campaigns using Salesforce dashboards and other metrics and ensure campaigns are optimized and delivering on objectives
Identify opportunities for strategic content that will deliver on marketing objectives
Create, edit and rewrite copy to make it suitable for multiple delivery channels
Identify channels and distribution opportunities
Manage the development of digital campaign assets using Eloqua, Pardot and other tools
Create and manage event plans and budgets in support of the overall marketing plan
Execute on those plans in partnership with the event management team and other marketing staff
Proactively partner with internal cross functional teams and outside vendors including marketing operations, creative services, central events, and social media.
Experience with CRM and marketing automation platforms (salesforce.com and Eloqua preferred)
Education and experience
Knowledge of the financial services industry preferred
7+ years of experience with a BA, BS or equivalent
Outstanding written and spoken English
Good understanding of global financial markets, current issues and competitive landscape
Ability to negotiate contracts and foster relationships with key suppliers
Track record of driving excellence
High level of creativity; ability to think "outside the box"
Exception energy, drive and stamina
Strong time management skills and ability to effectively multitask
Strong work ethic
High standard of verbal and written communication with internal and external audiences
Strong presentation skills
Strong team player with ability to manage and lead through influence, persuasion and negotiation. Excels working in a martrix environment.
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