Motorclothes/Merchandise Manager - Huntington Beach Harley-Davidson

THE MOTORCYCLE COMPANY

Job Title: MotorClothes/Merchandise Manager

Department: MotorClothes/Merchandise

Supervisor: General Manager

Pay Class/Status: Commission/Exempt

Summary Description

Manages employees and operations of the MotorClothes/Merchandise Department. Coordinates sales promotions and advertising.

Key Result Areas

• MotorClothes/Merchandise Department Operations

• Management

• Customer Service

• Promotions

• Premium Customer Experience and customer retention

• Productivity of department staff

• Sales and margins

Duties and Responsibilities

1. MotorClothes/Merchandise Department Operations

• Set-up and maintain a smooth running, efficient, appealing retail environment for the MotorClothes/Merchandise department.

• Ensure MotorClothes/Merchandise personnel are well trained and available when needed.

• Review all stock orders to ensure a fast-moving balanced inventory of MotorClothes/Merchandise.

• Coordinate orders with P&A manager.

• Maintain sufficient quantities of stock to support demand and acceptable inventory turn ratio. Follow open to buy suggestions of Dave Goldfarb and Director.

• Follow procedures for ordering, receiving, logging into inventory, displaying, selling and restocking all merchandise.

• Attend dealer show semi-annually.

• Purchase product assortments, gauge stock movement, and devise promotions, when necessary.

• Design displays for merchandise, which are appealing to customers. Make effective use of: Fixtures, Wall Displays, Show Cases, Glass Cubes & Towers, Mannequins, Window Displays

• Ensure employees keep all merchandise and displays clean, well dusted, and appealing to customers.

• Regulate seasonal promotions (i.e. holiday display themes, fashion shows, special events, etc.) and coordinate them with other departments.

• Assist staff when needed.

• Become familiar and efficient with all phases of the computer systems required for MotorClothes/Merchandise management, including generating and reviewing inventory reports.

• Supervise and maintain an accurate up-to-date inventory management & control system.

• Complete markdowns as recommended by David Goldfarb, the MotorClothes/Merchandise Director and Harley-Davidson.

• Keep 12-month non-moving inventory at industry benchmarks.

2. Management

• Employ sound management practices to ensure MotorClothes/Merchandise department contributes acceptable levels of gross & net profit.

• Hiring, training, motivating, counseling and monitoring the performance of all MotorClothes/Merchandise staff.

• Maximize return on investment of MotorClothes/Merchandise inventory.

• Grow the volume of MotorClothes/Merchandise sales.

• Maintain budgeted revenue and expense objectives.

• Develop advertising sales, and promotional campaigns for merchandise with the MotorClothes/Merchandise Director and the Marketing Director.

• Communicate regularly with the Harley-Davidson Motor Company regarding: Policies, Product Availability, Product Style Options, New/Future Product line Studies

• Benchmark other retailers to determine "best practice" standards.

• Organize and stage fashion shows and other events to sell merchandise.

• Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested.

• Complete daily, weekly, monthly, semi-annually and annual tasks.

• Develop monthly and annual objectives for the department in collaboration with Dealer

• Principal, General Manager or MotorClothes/Merchandise Director.

• Attend training sessions (Harley-Davidson University, Trainers, etc.) to keep current with merchandising trends & inventory control issues.

3. Customer Service

• Provide excellent customer service to all of the dealership's customers whether internal

• or external.

• Greet customers immediately, in a courteous and friendly manner.

• Possess the ability to work with several customers at one time while maintaining individual customer satisfaction.

• Handle telephone transactions quickly, and courteously.

• Point out any sales, specials, or new merchandise to customers.

• Assist customers with their selection of merchandise and offer additional product that compliments the purchase.

• Follow the Premium Checkout Process when invoicing. Accept cash & credit card payments for merchandise purchases. Keep cash register accurate.

• Notify customers when special orders or back-ordered items are received.

• Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to "make things right", as specifically directed by the MotorClothes/Merchandise Manager.

• Follow the Ticket to Ride process for customers purchasing bikes.

• Make introductions to other departments to ensure cross selling of motorcycles, Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.

• Attend training sessions as requested by the Dealer Principal, General Manager and MotorClothes/Merchandise Director.

• Stay up to date on all required HDU courses.

• Selling the fun and excitement of Harley-Davidson to customers.

4. Promotions

• Work with the Marketing Director, MotorClothes/Merchandise Director, and Event Coordinator to assist planning and executing exceptional promotions to bring both new and existing customers into the dealership on a regular basis.

• Coordinate promotions with other departments to maximize return on promotions spending.

5. Other Duties

• As assigned.

Supervisory Responsibilities

• Establish departmental work schedule, balancing the workloads of all employees.

• Establish job assignments and sales quotas for all MotorClothes/Merchandise personnel within their skill level.

• Ensure all policies and procedures for MotorClothes/Merchandise department are followed.

• Manage employee performance (evaluate and council).

• Recruit, interview, hire, and terminate MotorClothes/Merchandise employees with General Manager and Human Resource Director.

• Maintain records of all disciplinary action.

• Maintain records of all employee performance reviews.

• Provide training for all MotorClothes/Merchandise employees: Harley-Davidson University Programs, Dealer Shows & Expos, RPM training, Field training.

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.

• Model superior customer service behavior for all MotorClothes/Merchandise personnel by maintaining positive relationships with customers, employees, MotorClothes/Merchandise

• Director, General Manager and Dealer Principal.

• Be prompt and available for flexible scheduling.

• Be honest and fair in all business dealings.

• Demonstrate an interest in growing the MotorClothes/Merchandise business and exceeding goals on a regular basis.

• Demonstrate professionalism with customers, employees, and in providing customer service.

• Review all RPM training, HDU, and attend training sessions to keep current in MotorClothes/Merchandise.

• Accept direction and follow instruction from Dealer Principal, General Manager, and MotorClothes/Merchandise Director.

• Work well with others.

Qualifications & Job Requirements

• Strong leadership skills.

• Strong sales and sales management skills.

• Experience with retail sales and inventory management.

• Previous experience in developing and coaching a high performance sales team.

• Prefer knowledge and experience with servicing of Harley-Davidson General Merchandise, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

• Experience with Point-of-Sale and Parts & Service management computer software or the ability to quickly learn due to general knowledge & experience with computers.

Physical Demands

• Requires the use of both hands.

• Frequently required to bend, stoop, crouch, reach, handle tools and lift 50lbs of material.

• Requires standing and/or walking for extended periods of time.

Working Conditions

• Normally indoors, however, some outdoor work is required during open houses or other events.

• The noise level in the work environment can be loud.

• Occasionally exposed to exhaust fumes or other airborne particles.

In addition to the outlined essential job functions, the employee is required to complete all additional tasks assigned by his/her supervisor, as the supervisor sees fit for the position. Failure to comply will result in immediate discipline at the discretion of dealership management.

I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation.

Employee Signature Date

Management Signature Date