Mortgage And Consumer Lending Marketing Specialist

About HOPE

Recognized as one of the nation's leading community development financial institutions in the nation, HOPE exists to expand access to financial services and engage in advocacy to mitigate the extent to which factors such as race, gender, birthplace and wealth limit one's ability to prosper. Since 1994, HOPE has invested billions of dollars that have benefitted more than 3 million people in Alabama, Arkansas, Louisiana, Mississippi, Tennessee and nationwide. This work has supported small business owners struggling to gain access to capital, families seeking to own homes and individuals looking for a better way to manage their hard-earned money with a financial institution they can trust. This work has not gone unrecognized. In 2022, HOPE was named one of reflecting current events. The recognition honors companies for innovative work on the most pressing issues of the day including COVID-19 response, the climate crisis, and economic inequality.

The Opportunity

HOPE has embarked on an unprecedented effort to eradicate the Black-white homeownership gap; increase economic mobility in the Deep South through affordable, responsible and environmentally sustainable products and services and fortifying communities through catalytic partnerships with small towns and Historically Black Colleges and Universities. Central to achieving these ambitious goals lies the successful execution of strategic marketing and communications.

The Mortgage & Consumer Lending Specialist will join an award-winning Marketing & Communications team to coordinate all aspects of the marketing supports needed to position HOPE's mortgage and consumer lending teams to change people's lives through ownership. She/he/they will work in a highly collaborative environment with direct access to the pooled resources of HOPE's marketing and communications team including graphics design, advertising, digital promotion and media relations.

Responsibilities:

• Liaise with HOPE's Mortgage and Consumer lending leadership to ensure the objectives of the production teams align with timing of marketing & communications investment and activities

• Create, source and/or edit copy from other areas of the organization for marketing pieces, articles, and communications

• Leverage digital marketing assets, including social media, website, and email campaigns to ensure brand consistency and increase mortgage and consumer lending leads

• Manage online reputation for HOPE's Mortgage and Consumer Lending, including individual Loan Officers, branches and locations.

• Generate positive online reviews and respond to reviews

• Develop and track budget for mortgage and consumer lending marketing expenditures.

• Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives

• Serve as the backup for graphic design as well as website creation and maintenance assignments

• Engage with external agencies and marketing professionals to inform marketing services needed to enhance mortgage and consumer lending brand

• Conduct market research and stay abreast of competitor positioning

• Manage co-operative advertising programs with industry related partners (Real Estate Agents, Title, etc).

• Support the production teams in new business development initiatives

Desired Qualifications:

• 5-7 years of experience in mortgage marketing and an understanding of mortgage and consumer lending products

• Bachelor's degree in business, marketing, communications, or related field

• Competent in MS Office Suite including Word, Excel, and PowerPoint. Self-starter and quick to learn new software programs and technology

• Growth orientation

• Exceptional knowledge of current marketing techniques and platforms

• Track record of collaboration and working well within teams

• Creative and entrepreneurial