Monogram Designer Engagement Leader Greater New York Area

GEA Parts, LLC New York City , NY 10008

Posted 2 months ago

Job Location

USA, New York City, NY

Job Posting Title

Monogram Designer Engagement Leader Greater New York Area

The Challenge

The Monogram Designer Engagement Leader will be responsible for building Monogram brand awareness and establishing partnerships with key designers and architects in the Greater New York area.

What you will Do

Essential Responsibilities

  • Lead efforts to engage with and recruit top specifiers, designers, and architects (SDA's) to specify Monogram in the Greater New York area based on existing Monogram analytics. Test different engagement methods and validate success based on analysis.

  • Lead the roll-out of the Monogram Designer Incentive Program to SDA's. Target significant SDA's for participation and work with the Monogram team to ensure continued engagement and marketing through the platform.

  • Partner with the Dedicated Monogram Sales team to develop and execute SDA strategy and ASM engagement within area.

  • Partner with MDC's and MEC to funnel key SDA leads through Monogram training. Ensure that attendees are high-volume / influential SDA's that have the potential to generate significant Monogram business.

  • Develop process for ASM's to manage relationships with SDA's upon completion of Monogram training. Define methodology for maintaining engagement via social media, in-market events, and regular communications.

  • Establish partnerships with key SDA influencers in the assigned area (media, bloggers, etc.) to promote the Monogram brand and drive designer engagement.

  • Coordinate with Advertising team to plan and execute the 2016 local media strategy, focused on the design community. Manage outreach to key SDA's ahead of in-region events and ensure that leads are fed through the MDC post-event for continued engagement.

  • Obtaining / Maintaining NKBA certification, while in the role, is encouraged.

  • Execute local and regional events to drive brand awareness, and engagement with the trade.

What you need to Succeed

Qualifications/Requirements

  • Bachelor's degree from an accredited university or college

  • Minimum of 5 years of commercial experience in areas such as Sales, Marketing and/or Product Management in a business to consumer type role

  • Demonstrated customer focus with strong leadership traits

  • Demonstrated attention to detail and strong operational and analytical skills

  • Strong interpersonal and communication skills

  • Must be willing and able to travel (approx.30%), as needed to GEA sites and customers

Desired Characteristics

  • Previous Area Sales Manager Experience with Monogram focus

  • Previous experience working engaging with the trade

  • Highly effective facilitation and presentation skills

  • Results oriented; ability to deliver on commitments and follow through

  • High level of self-motivation/initiative

  • A team player having the ability to influence and interact effectively with a multi-function business

LI-MC1

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


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