Auto req ID: 157687BR
Drinkfinity has a high priority to develop valuable and relevant content to connect with our audience. We need to make sure we build Drinkfinity brand and its reputation via content. In order to influence conversions, improve SEO efforts, new leads, showcase the benefit our ingredients and sustainability story. Content will help support every digital marketing strategy. We are certain having a person dedicated to build Content marketing will help to boost visibility, but it can also help build a strong relationships with our users.
The Global Content Marketing Sr. Supervisor will be responsible for leading the Brand Content strategy on all touch points (Website, Content Hub, Social Channels, PR, activations, Influencers, Bloggers, Youtube) by developing a holistic 360 content focusing on education to build brand awareness, engagement & consideration
As a marketing leader, influencer, and strong brand marketer, will be responsible for creating, editing, posting, updating, and cleaning up outdated content. Ensure strength of execution to deliver both short-term and long-term results across markets: US, Brazil & EU.
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with agency to produce high quality content
Develop editorial calendar and ensure deadlines are met
Deliver engaging content based on agreed market calendars (US, Brazil & EU) and inspire team members
Edit and proofread, test and improve content
Optimize content considering SEO and Google Analytics
Analyze website traffic metrics
Receive customer feedback and generate ideas to increase customer engagement
Develop an intimate knowledge of PR, social and Digital platforms through insights, immersion and regular interaction to build holistic communication strategies and plans Drinkfintiy Communications digital plans across all key brand launches and activations in the US, Brazil & EU.
Lead reporting, analysis and optimization across Drinkfinity social and digital channels to track performance and areas of opportunity leveraging data and insights
Partner with Media and US & cross-functional markets to ensure flow of content is tied to Media plans and cleared by cross functional stakeholders
Manage multiple external agency partners in the development and execution of holistic
Creative thinker and problem solver with a passion for business strategy
Demonstrated ability to collaborate across cross-functional teams and markets toeffectively influence an extended organization
Excellent multi-tasking, project management, and attention to detail
Excellent oral communication and writing skills in English
Ability to translate data into actionable insights
Strong interpersonal skills and experience influencing internal
Bachelor's degree; MBA preferred
Consumer marketing skills through a minimum of 5+ years of experience
Relocation Eligible: Not Applicable
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
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