The Digital Product Manager oversees product strategy in Ocean State Job Lot's digital channels, including web, email, social, display, search, affiliate, and others. This position is the primary business owner of the product catalog on OSJL's website and leading expert on product catalog functionality in the Oracle Commerce Cloud platform. The Digital Product Manager will work closely with Advertising, Buying, Merchandising, and other departments to create digital experiences that are consistent with the brand and in-store experience, and ultimately drive customer traffic to the stores. As Ocean State Job Lot begins selling product online, this position will play a critical role in optimizing the user experience and driving conversion and sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Oversee Job Lot's web merchandising strategy. Work closely with the Director of E-Commerce to make sure best practices are implemented for driving store traffic and E-Commerce sales.
Drive the web merchandising strategy to optimize store sales, including selecting and coordinating homepage images, featured categories, and product carousels.
Work with the Marketing Analyst to analyze product and collection pages using customer centric insight data, sales and website analytics to implement needed changes to improve taxonomy, search, product rank and product descriptions. Create A/B tests as needed to help validate different approaches.
Utilize all appropriate tools available in the Oracle Commerce Cloud Platform to optimize the customer experience, collections and product functionality and maximize conversion. Stay apprised of Oracle updates and engage with other users on the platform to implement best practices. Champion the adoption of new features and functionality that improve user experience.
Review and analyze online competitor's site merchandising, promotional execution and tactics, user experience, product representation and taxonomy; When appropriate, make recommendations for process changes internally.
Responsible for product selection in all digital channels. Work closely with the digital marketing team to select appropriate product and collections featured in email, web, social, display, search, affiliate, and other channels.
Oversee rollout of all Insider promotions. This includes buyer collaboration, product selection, promotional set up, creative review, merchandising review, and promotional reporting. Develop and maintain a process for ongoing Insider Sneak Peak content.
Work closely with the Director of E-Commerce to develop marketing plans and collateral to drive Ship to Store promotions. As the company rolls out E-Commerce, this position will play a critical role in optimizing the user experience and driving conversion and sales.
Assist in administering the rollout of cross channel digital marketing campaigns.
Supervise associates work performance related to your area(s) of responsibility. Manage the performance of your direct report(s) and engage in coaching and development.
Work as part of the E-Commerce team to help us achieve our goal of implementing the "Buy Online, Ship to Store" service as efficiently and effectively as possible.
EDUCATION & EXPERIENCE REQUIREMENTS:
3-5 years of professional experience in digital marketing or related field
Bachelor's or Master's degree in marketing, E-Commerce, or a related field preferred
In depth understanding of web design and web analytic software
Excellent leadership and organizational skills
Proficient in Microsoft Office and Google platform (i.e. sites, slides, drive, docs, sheets)
Effective Communicator: You possess strong communication skills and have the ability to build and maintain a culture of trust and respect.
Strategically Oriented: You advocate for your team on both short-term and long-term projects by moving decisions forward and eliminating barriers.
Leadership: You are leader and exhibit that in your everyday work. You pride yourself on developing future leaders; you have direct experience managing others and have been responsible for supporting their performance and their associates.
Passionate: You must be passionate about online collaboration and ensuring our organization is successful; we love seeing hunger and ambition.
Work primarily in a climate controlled environment with minimal safety/health hazard
potential. Sedentary, and frequent near vision use for reading and computer use.
Reasonable accommodations may be made to enable individuals with disabilities to
perform essential functions.
This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Management has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice
Ocean State Job Lot