We're here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We're here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
ABOUT THE ROLE
The Paid Search Manager holds responsibility for the internal workflow between search and services teams and external experience of key advertising partnerships providing quality assurance, timely launches and operational excellence. The core focus is to oversee workload assignments encompassing daily tasks and objectives to ensure innovative campaigns, high quality performance, flawless execution and raving fan client service. The role is responsible for team building, management, and development including training of each team member, goal setting, and providing ongoing feedback. The Manager will proactively identify gaps in Search processes to aide in driving efficiency of team workload.
This role will work cross functionally with leadership roles within the Media Strategy & Operations team to find efficiencies and integrate digital strategy, as needed. The Manager will also align with other regional Paid Search Managers to share and establish best practices.
Execution of a limited book of business focused on new client onboarding as well as optimization and strategy for client retention is expected.
ABOUT THE TEAM
Centro's Paid Search Team is a specialized group of search engine marketing experts. The team provides full service execution of paid search campaigns including competitor research, keyword development, ad copy, account management, and reporting.
Manage and onboard (if necessary) a team of Paid Search Specialists and Associates by conducting regular 1:1 meetings
Prioritize the growth and retention of revenue among existing advertiser accounts
Operate in a client facing manner, primarily among existing clients, and work with the Director to ensure the team delivers high levels of client satisfaction
Keep pulse on a regional book of business with a high degree of complexity
Train and lead the regional team on new product offerings and industry news
Evolve the level of account management sophistication. Ensure innovation and adoption of advanced SEM targeting tactics.
Manage end-to-end internal SEM account processes
Evaluate workload assignments and manage up team needs to Director, as needed
Promote a service-oriented mentality within the regional Search team while setting a positive, motivating tone for team culture
Support sales initiatives, providing a comprehensive overview of Centro's Search capabilities and recommended strategic tactics
Establish and maintain strong relationships with Media Strategy & Operations Managers
Improve integration of internal teams and highlight team successes internally
Collaborate with Director on larger organizational trainings and national team priorities
5+ years in digital advertising
3+ years' experience in paid search execution
1+ year of management/mentoring experience demonstrating leadership and direction
Experience in analyzing internal processes to improve scale and performance
Proven expertise of AdWords, AdCenter, and advanced SEM tactics
Experience with Kenshoo, DoubleClick Search, or similar bid management technologies
Passionate about customer success from every perspective
Strong ability to troubleshoot and problem solve
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Strong analytical skills and proficiency in Excel
Exceptional communication skills
Demonstrated examples of thought-leadership on KPIs and targeting tactics
Experience in managing client relationships and sales development
Bachelor's Degree or higher
Centro is an Equal Opportunity Employer. We respect and support an inclusive workplace diverse in thought, perspective and culture. We celebrate all team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age. We are better together.