Mgr, Email Marketing-Development

Sears Chicago , IL 60602

Posted 2 months ago

Job Description: Req/Job ID: 972234BR

Employing Entity: Sears Holdings Management Corporation

Employment Category: Regular, Full-time

Job Function: Marketing/Advertising

Store ID: 37974: eComm Retail 2 N State St

Sears Holdings is seeking a leader to manage our Promotional Email Campaign Specialist team. The ideal candidate will have a unique combination of technical ability, email marketing experience, project management skills, and team management skills.


  • Be a team leader, responsible for motivating and mentoring the team, addressing areas of need and ensuring the highest possible quality of work generated by the team

  • Lead the scoping and implementing of all new email initiatives, including setup, testing, integrating with current systems, troubleshooting, and training the team on new assets and processes

  • Serve as escalation point for issues

  • Extensive coordination with QA, project management and marketing departments on testing and execution of email campaigns

  • Set up complex, mobile responsive, dynamic automated email campaigns using Oracle Interact

  • Adhere to tight deadlines and expected deployment dates while maintaining campaign accuracy

  • Use the functions built into Oracle Interact to dynamically determine user-specific content

  • Read, create, and modify SQL to create campaign mailings lists and to troubleshoot data issues

  • Basic understanding of URLs and their components

  • Assess a build request and proactively see issues that need clarification in order to meet the requested deadline

  • Troubleshoot technical issues related to HTML templates, repair broken links, and other aspects of email execution

  • Implement A/B and multivariate tests to continuously optimize creative design and campaign performance


Education/Training: Bachelor's degree in digital design, marketing or advertising is preferred.

Experience: 4-7 years email development experience, preferably with an agency or internal production department in a retail-driven environment.

Role Specific Abilities/

  • Experience setting up mobile responsive, dynamic email campaigns using an email service provider's platform

  • Expert HTML and CSS programming skills, SQL experience

  • Maintain expert knowledge of email marketing trends, technologies, CAN-SPAM laws

  • Proficient computer skills, including understanding of basic file extensions and office suite

  • Proficient with Adobe Creative Suite

  • Professional email and verbal communication skills

  • Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once

  • Proficient in email marketing best practices for creating user-focused content

  • Ability to collaborate with cross-functional teams in a fast-paced agency environment

  • Ability to learn new technologies as needed

  • Critical eye for detail with the ability to quickly troubleshoot and analyze work

  • Experience managing a team

  • Comfortable with tight deadlines; organized, efficient, detail-oriented and able to multitask

  • A team player who also works well independently, thinks creatively, solves problems, and takes initiative


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Mgr, Email Marketing-Development