Posting Job Description
The Manager, Search Engine Marketing (SEM) manages paid search engine marketing campaigns from inception through post-campaign analysis.
It is expected that you will be a fast-paced, self-motivated person who is detail oriented and able to keep multiple initiatives moving simultaneously.
The job requires tactical marketing skills to drive sales, online and offline, and to grow revenue for high-speed Internet, Video and Mobile products. Responsible for executing Charter acquisition strategy, and promotion of marketing successes throughout the organization.
MAJOR DUTIES AND RESPONSIBILITIES
Analyzes individual campaign performance to derive actionable insights to improve performance on conversion rates - then own the execution of these new ideas, start to finish, with feedback from agency/peers/manager/executives
Manages outside agencies to drive sales through development of bid strategies and optimizations
Coordinates daily reports using batch feeds, and manually pulled reports
Executes day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked
Builds relationships with our key publishers and marketing technology partners
Produces post-campaign reports and analysis, including recommendations for improvement and expansion. Be able to present results at cross-functional meetings.
Tracks and manages monthly sales performance
Upholds the brand, product, and legal guidelines across ad copy, landing pages, buyflows, and call centers
Coordinates the creation of new landing pages
Optimizes current landing pages, to increase conversion
Skills/Abilities and Knowledge:
5+ years of experience managing search engine marketing programs with a proven track record of driving sales:
Setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting
Keyword research and expansion, competitive benchmarking, and strategic portfolio insights
Ad trafficking, ad operations, and pixel management
Experienced in using paid search marketing tools and platforms (e.g. Google Ads, Search Ads 360, Microsoft Ads, Apple Ads)
In-depth understanding of search marketing metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR and Quality Score)
Ability to interpret data and make recommendations based off of performance
Ability to present insights to management via strong verbal and written communication
Ability to collaborate with peers, vendors, and external agencies
Knowledgeable about current marketing trends, advertising tactics, and CPA business models
Prior experience working with a budget and managing expenditures
Ability to make decisions and solve problems while working under pressure
Attention to detail with the ability to think strategically
Ability to maintain confidentiality
Experience with B2B marketing
Experience with Adobe Analytics and Adobe Audience Manager
Familiarity with HTML and CSS
Familiarity with cable and telecommunications industries
Bachelor's Degree in Business, Marketing or related discipline and/or an equivalent experience is required.
Related Work Experience Number of Years
Managing Search Engine Marketing Programs 5
Managing PPC programs 5
Marketing experience 5
Travel as required
Time Warner Cable