Mgr, Digital Marketing - Content Strategy/Seo

Charter Spectrum Stamford , CT 06901

Posted 2 weeks ago

JOB SUMMARY

As a Manager of Content Strategy/SEO, you will work cross-functionally with our Digital Marketing, Creative, Product and Development teams to lead Content and SEO initiatives to create a seamless customer journey throughout the entire shopping experience while driving organic growth across all web properties. This individual will manage our top-tier SEO agency and ensure we implement SEO best practices to grow traffic and increase conversion rates and revenue.

You will be an expert in optimizing content, develop link-building initiatives, maximize keywords, and manage our copywriters to ensure that all our online marketing content is written with a direct-response focus, follows brand guidelines, and in a tone that helps customers through their buying process. In this role, you will be an integral part of our strategic marketing process so that our services (Spectrum TV, Internet, Voice, and Mobile) are accurately depicted throughout our websites. In addition, by owning this content, you will enable all pages to have improved search engine crawlability and indexation. As a high impact and highly visible position, there is strong support from the executive team to invest and succeed in driving continuous organic growth, as well as engineering resources to implement site enhancements.

MAJOR DUTIES AND RESPONSIBILITIES

Collaborate with people in a variety of UX design-related jobs to shape our customer's experience by creating useful, meaningful copy and help set the vision for content and drive cohesive product narratives across multiple websites.

Achieve a unified voice across websites so that customers are easily lead through their buying decision.

Experience leading usability studies, working with user research and analyzing customer feedback.

Ability to help define and maintain brand voice and tailor content for mobile experiences.

Write and maintain a Content Strategy and Offer playbook that clearly explains how we speak to our customers, what our Products entail, required legal language / disclaimers, and how we go to market within digital marketing.

Own the responsibility for the strategy and execution of large-scale organic search projects for America's fastest-growing TV, Internet and Voice provider.

Dive into SEO-relevant data to transform data sets into actionable insights and develop tactical next steps to drive organic acquisition.

Creation and ownership of overarching SEO strategy for various properties. Ensuring website technical health adheres to SEO best practices. Execution of on-page product and template meta data content optimization.

Provide strategic guidance and critical thinking for organic initiatives, serving as a key consultant for multiple groups with different goals and processes.

Partner closely with copywriters to create compelling content rooted in organic search data and best practices

Build relationships with and educate individuals on the value of organic and content marketing to turn strategies into actions.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

Experience leading SEO strategy.

Experience developing relevant content.

Excellent communication skills and ability to interact with stakeholders across the company and facilitate communication between teams.

Knowledge of e-commerce metrics and analytics to determine page performance, opportunities to optimize sales and plan new testing strategies.

Strong attention to detail, balanced with the ability to think strategically.

Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications.

Education

Bachelor's Degree and/or equivalent experience

Related Work Experience

SEO experience (agency side preferred); 3+ years

Managing website development; 3+ years

PREFERRED QUALIFICATIONS

Skills/Abilities and Knowledge

Knowledge of cable television, high speed Internet and phone products and services preferred

WORKING CONDITIONS

Office environment



icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Ecommerce Content Manager

Henkel

Posted 6 days ago

VIEW JOBS 7/10/2020 12:00:00 AM 2020-10-08T00:00 eCommerce Content Manager /resource/themes/musterseiten/css/wp_landscape-213102-64.css Close Please allow us to set Cookies. There are some features on our websites that may not work without Cookies. To find out more about the Cookies we use, social media plug-ins and web tracking please visit our Cookie Information Page and the Data Protection Statement. Accept Do not accept * Sitemap * Contact * Imprint * Terms of Use * Data Protection Statement * Cookies * Note for US Residents * Global | Change Website * Contact * Add to my collection * Share * * Contact our company * Send this page via email Close * Add to my collection1101078 standard HKJob * Show my collection(0) Close Social Media Share this page! Close * Company * Corporate Culture * Diversity &amp; Inclusion * Milestones &amp; Achievements * History * Rankings &amp; Awards * Partners &amp; Suppliers * Partners * Suppliers * Locations * Headquarters Düsseldorf * Strategic Framework * Management &amp; Corporate Boards * Management Board * Shareholders' Committee * Supervisory Board * Governance &amp; Compliance * Downloads &amp; Publications * Videos Together against Corona We stand united in our fight against the pandemic, striving to protect our employees and their jobs, serving our customers and supporting the communities in which we operate. Learn more * Brands &amp; Businesses * Adhesive Technologies * Markets * Covid-19 * Beauty Care * Markets * Research &amp; Development * Laundry &amp; Home Care Henkel Tech Ventures Learn more * Digital Business * Sustainability * Global Challenges and Opportunities * Responsible Sourcing * Sustainable Packaging * Driving progress toward a circular economy * EasyD4R - Evaluation Tool * Plastic Bank Partnership * Climate Positive * Initiatives and Partnerships * Sustainability Ambassador Program * Footprint Calculator * Forscherwelt/Researchers' World * Corporate Citizenship * Strategy * Indicators &amp; Progress * Targets * Sustainability Management * Sustainability Report * Positions * Climate Protection Strategy and Targets * Creating Smarter Packaging * Developing Alternative Test Methods * Economic Contribution and Taxes * How We Engage In The Political Debate * Human Rights and Social Standards * Impact Measurement and Valuation * Logistics and Transport * Microplastics * <li> Product Innovations * Product Safety * Global Chemicals Policy * Responsible Approach To Nanotechnology * Responsible Consumer Communication * Responsible Sourcing * Sustainable Palm (Kernel) Oil * Sustainable Development Goals * White Biotechnology * Contact Sustainability Report 2019 * pdf Sustainability Report 2019 (8.68 MB) * Add to my collection1038544 standard HKDownload * * Careers * Why Henkel * Functional Areas * What we offer * Henkel Leadership Commitments * Students * Internship * Cooperations * Job Starters * Professionals * Digital Talent Program * Jobs &amp; Application * Application &amp; Selection * FAQ * Spotlight Magazine * Features * 2019 at a glance * Climate Action * Digital Future * Henkel Timeline * Industry 4.0 * Innovation * More than Adhesives * New Work * Plastic * Social Engagement * Social Media * Channel Overview Feature: New Work Flexible, digital, collaborative. Learn more * Investor Relations * Shares * Share Prices * Stock Indices * Analyst Coverage * Consensus Estimates * Dividends * Share Buy-Back * Share-based payment plans * Strategy &amp; Facts * Acquisitions &amp; Divestments * Investor Fact Sheet * Management System * Events * Q1 2020 * Investor &amp; Media Conference * Q3 2019 * Q2 &amp; HY 2019 * Investor &amp; Analyst Day 2019 * Q1 2019 * Q4 &amp; FY 2018 * Conference Call January 21, 2019 * Q3 2018 * Q2 &amp; HY 2018 * Q1 2018 * Q4 &amp; FY 2017 * Q3 2017 * Q2 &amp; HY 2017 * Q1 2017 * Events Archive * Investor Relations News * Ad-hoc Announcements * Managers' Transactions * Voting Rights Announcements * Financial Publications * Annual Reports * Quarterly Publications * Annual General Meeting * 2020 * 2019 * 2018 * 2017 * Annual General Meetings Archive * Corporate Governance * Creditor Relations * Development of Net Financial Position * Development of Borrowings * Bonds * Commercial Papers * Credit Ratings * Investor Relations Contact * Press * Press Releases &amp; Kits * Facts &amp; Figures * Company Profile * Diversity &amp; Inclusion * Sustainability * Forscherwelt * Top Brands * Download Center * Images &amp; Graphics * Publications * Footage * Henkel in the Media * Media Contacts Annual General Meeting 2020 The virtual Annual General Meeting of Henkel AG &amp; Co. KGaA took place on June 17, 2020. Learn more Menu Search * Company * * Corporate Culture * Diversity &amp; Inclusion * Milestones &amp; Achievements * History * Rankings &amp; Awards * Partners &amp; Suppliers * Partners * Suppliers * Locations * Headquarters Düsseldorf * * Strategic Framework * Management &amp; Corporate Boards * Management Board * Shareholders' Committee * Supervisory Board * Governance &amp; Compliance * Downloads &amp; Publications * Videos Brands &amp; Businesses * * Adhesive Technologies * Markets * Covid-19 * * Beauty Care * Markets * Research &amp; Development * * Laundry &amp; Home Care Digital Business Sustainability * * Global Challenges and Opportunities * Responsible Sourcing * Sustainable Packaging * Driving progress toward a circular economy * EasyD4R - Evaluation Tool * Plastic Bank Partnership * Climate Positive * Initiatives and Partnerships * Sustainability Ambassador Program * Footprint Calculator * Forscherwelt/Researchers' World * Corporate Citizenship * * Strategy * Indicators &amp; Progress * Targets * Sustainability Management * Sustainability Report * Positions * Climate Protection Strategy and Targets * Creating Smarter Packaging * Developing Alternative Test Methods * Economic Contribution and Taxes * How We Engage In The Political Debate * Human Rights and Social Standards * Impact Measurement and Valuation * Logistics and Transport * Microplastics * * <li> Product Innovations * Product Safety * Global Chemicals Policy * Responsible Approach To Nanotechnology * Responsible Consumer Communication * Responsible Sourcing * Sustainable Palm (Kernel) Oil * Sustainable Development Goals * White Biotechnology * Contact Careers * * Why Henkel * Functional Areas * What we offer * Henkel Leadership Commitments * * Students * Internship * Cooperations * * Job Starters * Professionals * Digital Talent Program * * Jobs &amp; Application * Application &amp; Selection * FAQ Spotlight Magazine * * Features * 2019 at a glance * Climate Action * Digital Future * Henkel Timeline * Industry 4.0 * Innovation * More than Adhesives * New Work * Plastic * Social Engagement * * Social Media * Channel Overview Investor Relations * * Shares * Share Prices * Stock Indices * Analyst Coverage * Consensus Estimates * Dividends * Share Buy-Back * Share-based payment plans * Strategy &amp; Facts * Acquisitions &amp; Divestments * Investor Fact Sheet * Management System * * Events * Q1 2020 * Investor &amp; Media Conference * Q3 2019 * Q2 &amp; HY 2019 * Investor &amp; Analyst Day 2019 * Q1 2019 * Q4 &amp; FY 2018 * Conference Call January 21, 2019 * Q3 2018 * Q2 &amp; HY 2018 * Q1 2018 * Q4 &amp; FY 2017 * Q3 2017 * Q2 &amp; HY 2017 * Q1 2017 * Events Archive * * Investor Relations News * Ad-hoc Announcements * Managers' Transactions * Voting Rights Announcements * Financial Publications * Annual Reports * Quarterly Publications * Annual General Meeting * 2020 * 2019 * 2018 * 2017 * Annual General Meetings Archive * * Corporate Governance * Creditor Relations * Development of Net Financial Position * Development of Borrowings * Bonds * Commercial Papers * Credit Ratings * Investor Relations Contact Press * * Press Releases &amp; Kits * Facts &amp; Figures * Company Profile * Diversity &amp; Inclusion * Sustainability * Forscherwelt * Top Brands * * Download Center * Images &amp; Graphics * Publications * Footage * Henkel in the Media * Media Contacts Contact Global | Change Website Home &gt; Careers &gt; Jobs &amp; Application Apply Now * If you hold Russian citizenship, please click here to apply. United States, Stamford, CT, Beauty Care eCommerce Content Manager HENKEL IS FOR THOSE WHO STEP UP. DO YOU? At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us. YOUR ROLE * Deliver best in class digital shelf execution across pure play and brick and click retailers * Partner with Marketing, eCom &amp; brick and mortar account teams to deliver best in class digital shelf execution * Lead organizational content strategy, align sales and marketing on best in class practices and socialize through on-going training * Monitor content scorecards across retailers and own content execution across channels * Syndicate above the fold and below the fold content across retailer sites managing and utilizing PIM and DAM systems * Own item set up process for key eCom accounts including data collection and accuracy. * Talent and ability to manage, educate and advocate cross-functionally YOUR SKILLS * Entrepreneurial mindset and positive attitude who is persistent without being pushy. * Someone who will not shy away from the un-fun work and has the motivation to fix difficult process-oriented issues in a way that achieves goals and builds strong relationships at the same time * The team is lean, so dependability and project ownership is key. * Talent and ability to develop and work on cross functions process improvement is a higher-level attribute we need. * Bachelor's Degree with 4+ years experience. Marketing experience a plus but not required. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements. Henkel Stamford CT

Mgr, Digital Marketing - Content Strategy/Seo

Charter Spectrum